Life — October 4, 1906 — page 42: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“ERR Ee Makaroff Russian Cigarets Made by Connoisseurs—for Connois- seurs—sold on merit alone—these- cigarets are now the choice of those who discriminate. My enthusiasm over these cigarets is due entirely to my ledge of them and of cigarets in general. 1 admit Lam a crank on the subject. I have been a crank on smoke for twenty ars. When I talk about smoke I am talking trom the smoker's standpoint— your standpoint and mine, as smoke cranks—and not as a manufas t. lama smoker first and a manu- facturer afterward. I started the manufacture of these goods strictly because that was the only way to be sure that my friends and myself were going to be supplied with them regularly. If you know anything about the uncertainties of importing from Russia, you know I speak facts. I am now extending the sale of Makaroff Russian Cigarets to MAKAROFF RUSSIAN CIGARETS Nete this particutarly— it’s big point. ‘These rets will leave in your of apartments xo trace of the odor usually associated | JF ‘of any good smoke to object RUSSIAN CIGARETS to the alge of these cigarets. (You know what the usual cigaret odor is like.) EY smoke these cigarets da nd day out without any of that nervousness or ill feeling which most smokers are familiar with as a resu', of ordinary cigarct smoking. This is straight talk and 1 mean it. These cigarets won't hurt you and you owe it to"yourself to find it out for yourself. ‘The cigarets are packed in cedar hoxes, one hundred to my other friends—the ones I haven't seen, but who are my friends just the same, because they like the good things of life ie WHY? Your Own Neatly every box of Makaroit Russian Cigarets discovers 0 of these friends for me. I seldom fail to get a hearty hand- shake by return mail. The friends 1 get I keep. ‘That's why I can afford to take all the risk of pleasing you, and J do it. Makaroff Russian Cigarets are offered to connoisseurs (an- other name for cranks) on the basis of smoking quality alone. ‘They have got to please you, as 4 particular smoker, better than anything you have ever smoked before, or 1 don't want a cent. They are made of pure, clean, sweet tobacco, the finest and of it? isfied? Why not give yourself the best Why take any chances on poor stuff, when the same money will buy the best? Why hesitate, when I take all the chances of your being sat- Why not send in the coupon now, and settle the smoke ques- tion once for all? the bex—done up like the finest cigars. Monogram in gold will be put on your Gigarets just as soon as you have tried them out and want them regularly. 1 will gladly send you full information about these cigarets, | but talk is deaf ang dum) com: pared with actually smoking them. Smoke is the final test. My Offer Send me your order for a trial hundred of the size and valve you prefer. ‘Try the ciga- rets—smoke the full hundred if you wish. If you don’t like highest priced Russian and iy ish growths blended scien- tifically by our own Russian ‘The Russians are the only real ertists at cigaret old wines are men who have of experience blended, made and aged by men with traditions of quality to live up pent their fives at it and who have generatio back of them Every cigaret is made by hand. Every one is inspected before packing. 1 pass personally on the smoking quality of every lot tobacco bleaded. We use the thinnest paper ever put on a aret. hem say so and your money ill be instantly returned. You need not trouble to return any of the cigarets. 1 will take my chances on your giving any you don't want to some one who seill like them and who will order more. 1 knew that American connotseurs would be quick to follow Europeans in recognizing the absolute superiority in smoking quatity of Russian Cigarets. My sales prove If you wish to enjoy cigarets at their best, without injury to your health, to your own sense of refinement of that of your friends, tear out the coupon now, and get acquainted with real cigaret quality. Special to Dealers Tam spending a large appropriation each month in magazine advertising to introduce these cigarets. I want one first-class dealer in © established and growing. Write me. y town of importance as distributer, and to such T can turn over a good business, i} THE MAKAROFF COMPANY OF AMERICA (G. NELSON DOUGLAS) 95 MILK STREET. BOSTON. MASS. SUITE 84 Draw a circle around the price indicating your selection ZARE Three Values ee | SEAR SIZE { $2.50, $4.00, $6.60 per 100 A he Find enclosed remittance for $ in favor of G. Nelson Douglas for which please send me, prepaid, hundred | cigarettes of size and value indicated bove blends also made in ladies size. Prices on application P.O. A GENEROUS BITE Chimmie: GIMME A WITE UV YER CANDY CANE. WiLL WER? Reginald: WITH PLEASURE] YOU MAY IEAVE ALL you cas TAKE IN ONE BITE. Chimmic. V'Lt LEAVE VER DE WANOLT. etcoy! PROMABLY DIDN'T KNOW DAT ME OLE MAN wee A se SWALLERER AND TAUGHT ME DE BIZNES ! Hy RES Now. Those who drink Evans’ Ale never complain about fleeting pleasures. They find new ones in every bottle comicbooks.com