Life, 1906-10-04 · page 33 of 44
Life — October 4, 1906 — page 33: what you’re looking at
What you’re looking at
This is primarily an **advertising and feature content page** from early 20th-century Life magazine. The satirical element is subtle: **The cartoon**: A large stylized "K" illustrating a Keiser Cravat advertisement. The accompanying text jokes that a man can maintain his appearance simply by changing his necktie—"a new cravat saves much heavier expenditure"—suggesting that updating one's wardrobe piece is a cheap way to look well-dressed. **Other notable advertisements**: - **Club Cocktails**: Emphasizes "uniformity" and scientific precision, satirizing American connoisseurship and the era's growing consumer culture - **Pond's Extract Soap**: Promotes the "New Beauty-Culture"—protective skincare for fall/winter **Feature articles**: - A serious piece about sheep-dog intelligence (actual content, not satire) - Description of an "ideal city" by a Vassar professor The page reflects Life's dual purpose: social commentary mixed with advertisements targeting affluent readers concerned with gentlemanly appearance and modern consumer goods.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
op) Wd i) eel eis Frequently touching up aman’s attire with a new crayat saves @ much heavier expenditure. . KEISER CRAVAT colors and designs, are ntly keeping pace with the in the markets of Europe and America. All qualities are puarantecd—Iook for the Keiser Keiser-Barathea staples in black, white, plain colors. and figures—also white or black for evening dress. An IIostrated book—" The Cravat"* of Correct Dress. cent ‘on the et anywhere on receipt of six cente tn ‘stamps. JAMES R. KEISER, 7 ‘WHOLESALE Ont 10-16 W. 20th St., New York. iy. ORIEN Round the World, FRANK C. CLARK, 96 BROADWAY, NEW YORK A.Club-Cochtail IS KQOTTLED DELIGHT = CLARK'S NINTH ANNUAL CRUISE Feb, 7,'o7- 70 days, by chartered S. S. “Arabic,” 16,000 tons. Three Tours Most Americans are connoisseurs in Cocktails—nd a conaoisseur's taste demands uniformity in the flavor, freagth and mixing of his favorite drink. There's only ‘one kind of uniformly good cocktail—CLUB COCKTAILS. Bar cocktails are slap-dash guess- work —good by accident, bad by rule —but neversmooth or uniform toa cultivated taste. CLUB COCKTAILS are scientifically blended fiom choicest liquors, aged and mellowed to a delicious flavor and aroma, Insist on CLUB. Seven Varieties—Each One Perfect Of All Good Grocers and Dealers G. F, HEUBLEIN & BROS., Sole Props. Hartford New York London What a Good Sheep-Dog Knows wer a herd dog has first to learn is to know every one of two or three hundred sheep, and to know them both by sight and smell. This he does thoroughly. When Watterson was run- ning sheep on the plains he had a young collie not yet put to the herd, but kept about the pump- ing plant. As the sheep came in by hundreds to the troughs, the dog grew so to know them that when they had picked up a stray from another band he discovered it from afar off, and darting as a hornet, nipping and yelping, parted it out from the band. . How long recollection stays by the dog is not certain, but at least a twelvemonth, as was proved to Filon Girard after he had lost a third of his band when the Santa Anna came roaring up by Lone Pine with a cloud of saffron-colored dust on its wings. After shearing of next year, passing close to another band, Filon’s dogs set themselves unbidden to routing out of it, and rounding with their own nearly twenty head, which the herder, being an honest man, freely admitted he had picked up on the mesa following after Filon the spring before. Quick to know the wilful and unbiddable members of a flock, the wise collie is not sparing of bites, and, following after a stubborn stray, will often throw it, and stand guard until help arrives or the sheep shows a better mind. But the herder who has a dog trained at the difficult work of herding range sheep through the chutes and runways into boats and cars for transportation is the fortunate fellow. There was Pete’s dog, Bourdaloue, that, at the Stockton landing, with no assistance, put eight hundred wild sheep from the highlands on the boat in eight minutes, by running along the backs of the flock until he had picked out the stubborn or stupid leaders that caused the sheep to jam in the runway, and by sharp bites set them forward, himself treading the backs of the racing flock, like the premitre equestrienne of the circus, which all the men of the shipping cheered to see. —Harper's Magazine. The Ideal City Tt E ideal city of the twentieth century is thus defined by Lucy Maynard Salmon, A.M., professor of history at Vassar College: Acity with clean streets, well-sprinkled streets, streets lined with well-cared-for shade trees. Streets and roads that are freed from billboards that are a stench in the community. Vacant lots now used" as dumping-places turned into attractive squares. Benches along the roadside for weary pedes- trians. Back yards that are visionsof beauty instead of eyesores, Window boxes that brighten dull walls and recreation piers on the banks of the river. All these make for patriotism as well as for civic beauty and righteousness. If it is true that the boy without a playground is father to the man without a job, we may shrink from looking into their future. Boys and girls are turned loose on the streets; mischief, vice and crime result, and when these conditions become unbearable we turn to the curfew as a negative means of dealing with conditions that ought never to have existed.—Exchange. The New Beauty- Culture Means Beauty Protection All Fall and Winter Long HE time to prevent the harmful effects of I the changing seasons upon the complex- ion is before the season’s change. Fall breezes and Winter blasts are pretty sure to prove unkind to tender skins, It’s the wise woman, who at this time, relies upon the protection of a soap that will keep the hands and cheeks soft and beautiful despite exposure— Pond’s Extract - Soap A reBined, soothing. rich, lathering cleanser—it pos seases all the virtues that its name implies, Contrast the condition, the feeling, of the skin after the use of ordinary toilet soap with the effect produced by Pond's Extract Soap. With ordinary soap merely the outer dirt is removed, the inner impurities are glossed over, the pores remain. closed, the skin becomes dry, rough to the touch, coarse-fibered. After the use of Pond’s Extract Soap, note the skin— how soft and clear and pleasantly a-tingle; note how the pores are cleansed and opened and how the gentle oils that lubricate the skin are liberated. ‘That is how the New Beauty Culture provides beauty Protection. Pond's Extract Soap is just the soap to speed the change of the outing girl's complexion from bronze to creamy white on her return to town. Be on your, guard against, substitution. There are many soalled “witch-hazel" soaps, artificially colored green, offered as ‘just as good.” Pond's Extract Soap is Pure white. The name appears upon cake and container, Miss Grace Truman-Hoyt, the eminent New York list, has written four’ books of instruction that give the secrets of the New Beauty Culture. No. 1—The Complexion. No. 2~The Bath. ‘No. 3— Baby's Bath. No. ¢—Handsome White Hands, Any or all of these books will be Sent free on receipt of postage. Armour & Company Sole Licensee from Pond's Extract Company ° Chicago New York London Paris comicbooks.com