Life, 1906-09-27 · page 24 of 24
Life — September 27, 1906 — page 24: what you’re looking at
What you’re looking at
This page contains **no cartoons or satire**—it is primarily **automobile advertising** from the early automotive era. The left advertisement promotes the **1907 Cadillac Model H**, emphasizing its mechanical superiority: planetary transmission, marine governor, double-acting steering, independent suspension, and 30 horsepower capable of 50 mph. The $2,500 price signals a luxury vehicle. The right side advertises **Scotch whiskeys** (Andrew Usher & Co.) and the **Pope-Hartford automobile**, which claims a "perfect score" in the Glidden Tour—a prestigious 1906 reliability road race. The Pope Manufacturing Company highlights that their 2-cylinder car finished with only minor maintenance among 63 competitors. This reflects the **early 1900s automotive boom**, when competing manufacturers used reliability claims and engineering specifications as selling points. The page demonstrates how nascent automobile companies competed through demonstrated durability and performance rather than styling—a stark contrast to modern auto advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Cadillac Supremacy once itself in the announcement ti the final and pertected four-cylinder car tor 1907 is ready for Immediate delivery. In improvement and mechanical finish this magnifi- cent car out distances by at least two years any other car on the market. It has new features, but every one of them has been thoroughly tested and tried by months of severe service. Its tremendous power makes it a veritable wonder in hill climbing ; countless miles of travel over the roughest mountain roads in the country without balk or delay prove its never-failing dependability. An automobile whose smooth and well-balanced action is almost marvelous when compared with what has heretofore been accepted as the highest type of motor car. Among the many features of the 1907 Cadillac are ease of control, due to our perfect planetary transmission; a marine type governor, regulating the speed of the engine under all conditions; a new and exclusive double-acting steering device that greatly increases safety; an independent steel engine suspension, which maintains perfect alignment of motor and transmission at all times, saving much strain and wear. Model H is practically noiseless in operation; embodies the maximum of comfort in riding. 30 horse power; capable of fifty miles an hour. Price, $2,500. Enjoy a demonstration by your nearest dealer. His address and descriptive booklet R sent on request. Other Cadillac models are: Model K, Runabout, $750; Model M, Light Tour- ing Car, $950. All prices f. o. b. Detroit, and do not include lamps. CADILLAC MOTOR CAR COMPANY, Detroit, Mich. Member Asso. Licensed Auto. Mfrs, G. S. NICHOLAS & CO. Sole Agent, New York Sm PERFECT .SCORE IN THE GLIDDEN TOUR The Pope-Hartford was the lowest- powered car to finish with a perfect record the contest for the Glidden Trophy, the severest test ever held in rae this of any other country. No adjustments o repairs were permitted except wit actual running time. is precluded the possibility of making anything but minor i djustments without penalization for lost time. ticularly significant because, out of the 63 cars entered, only 20 perce points. Moreover, the Pope-Hartford, immediately com Bretion Woods to Hattord, Conn..a ditanceo and its motor and workin; in as good condition as when the car started. continuous run of over 1500 miles is another forceful demonstration of the of these machines, 4 Pope-Hartford, Model G, 2-Cylinder, 18 H. P., $1600. (With top, $100 extre’ Pope-Tribune, 2-Cylinder, 14 H. P., $900. POPE MANUFACTURING COMPANY, HARTFORD, CONN. Boston, 223 Columbus Ave. New York, 1733 Broadway ‘Washington, 819 14th Street, N. W. Members Awociation Lkensed Automobile Manufacturers, Ccomicbooks.com