Life, 1906-08-02 · page 40 of 40
Life — August 2, 1906 — page 40: what you’re looking at
What you’re looking at
This is a full-page advertisement, not satire or cartoon commentary. It advertises Murad cigarettes manufactured by S. Anargyros in New York. The ad appeals to urban sophistication, featuring photographs of major American cities (New York, Pittsburgh, Washington, San Francisco) and landmarks (Brooklyn Bridge, Capitol Building) arranged around the central text. The pitch emphasizes "natural purity," "delicacy," and "Turkish leaf"—marketing language designed to position Murad as a premium, discriminating choice for city dwellers. The price ("10 for 15 cents") and manufacturer's Fifth Avenue address reinforce aspirational branding. To modern readers, this represents an era when cigarette advertising was unregulated and commonly appeared in mainstream magazines, before health warnings were required.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
T° attain pre-eminence in the great cities a cigarette must appeal to the taste through distinctive qualities of natural purity and delicacy. The deli- cious flavor and exquisite aroma of MURAD CIGARETTES have made them the Metropolitan stand- ard and the unvarying choice of discrimin- ating smokers everywhere. Mild beyond comparison, rich beyond criticism, exquis- itely and distinctively aromatic, the Murad is a uniformly perfect product of superior skill and the finest Turkish leaf. 10 for 15 cents S. ANARGYROS, Manufacturer 111 Fifth Avenue, New York comicbooks.com