Life, 1906-08-02 · page 3 of 40
Life — August 2, 1906 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising content** for Makaroff Russian Cigarettes, presented as editorial praise rather than labeled advertisement. The top section contains "Novel Conversations" — a satirical feature showing brief comedic exchanges where various characters (Alfred, Richard, Gladys, the Earl, the undertaker, Arkwright, the conductor, the chief of police, the house cat) all respond to unspecified statements by "flipping ash from his cigar." The repetitive structure is the joke — it's absurdist humor mocking predictable Victorian-era dialogue. Below that, "Could Thim Them Out" and "A Tall Tree Yam" are brief humorous anecdotes unrelated to cigarettes. The dominant content is the Makaroff advertisement claiming "unanimous verdict" that these Russian cigarettes are superior, with testimonials from smokers praising their quality. The advertiser offers monogrammed boxes and dealer incentives. This represents **advertising disguised as editorial content** — a common early 20th-century practice.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
tit Le en- Its My lers echs Novel Conversations ~~ from his cigar.” ut, , . responded Richard, tears.” from his cigar.” murmured s cigar.’ into tears.” excite. I alwa over.” Could Thin Them Out was an indifferent speaker. as opposed by an older attorne roo! address, he said: crowd.” —Boston Globe. A Tall Tree Yarn COTT CU Northwest mani Cu happened f in drivi © a distant lowing was heard. with . murmured Gladys, blushing.’ Car . repeated Evelyn, bursting into ARK TWAIN, in Harper's Weekly, has ymething to say about the awful conve y¢ found in current novels, and gives the mple of what we read so often: replied Alfred, flipping the ash a replied the Earl, flipping the ash responded the undertaker, with the chambermaid, repeated the burglar, bursting replied the conductor, flipping responded Arkwright, with a murmured the chief of police, repeated the house cat, bursting “And so on and so on; till at last it ceases to s notice stage directions, because they fret me and keep me trying to get out of their way, just as the automobiles do. At first. Then by and by they become monotonous and I get run HE Hon. H. L. Dawes, in his young manhood, Participating in a law case soon after his admission to the bar, before a North Adams justice of the peace, Dawes whose eloquence attracted a large crowd that packed the court- The justice was freely perspiring, and drawing off his coat in the midst of the lawyer's eloquent “Mr. Auorney, suppose you sit down and let Dawes begin to speak. I want to thin out this IMINS, the poet of Winchester, Woods County, was a cow-puncher in the years ago. His outfit came to Snake River one day with three thousand cattle. ins, with a poet’s license, relates what “The river was too dangerous for swimming, but after following the bank a short distance the foreman found a giant redwood tree that had fallen across the river, Fortunately the tree was hollow, and, making a chute, they had no trouble s the cattle through the log to the other attle had not been counted for several ¢ cowboys was stationed to count s they emerged from the log. ‘The count some three hundred head, but about may be imagined when on. ey found that the cattle had wan- vt into a hollow limb.” —Kansas City Star. SEEMS MAKAROFF RUSSIAN CIGARETS Makaroff My enthusiasm over these cigarets is due entirely to my knowledge of them and of cigarets in general. Tadmit I am a crank on the subject. I have been a crank on smoke for twenty years. When I talk about smoke I am talking from the smoker's stand- point—your standpoint and mine, as smoke cranks —and not as a manufacturer. I am a smoker first and a manufacturer afterward. I started the manu- facture of these goods strictly because that was the only way to be sure that my friends and myself were going to be supplied with them regularly. If you know anything about the uncertainties of im- porting from Russia, you know I speak facts. Tam now extending the sale of Makaroff Russian Cigarets to my other friends—the ones I haven't seen, but who are my friends just the same, because they like the good things of life as I do. Nearly every box of Makaroff Russian Cigarets discovers onc of these friends for me. I seldom fail to get a hearty handshake by return mail. The friends I get I keep. That’s why I can afford to take all the risk of pleasing you, and J do it. Makaroff Russian Cigarets are offered to con- noisseurs (another name for cranks) on the basis of smoking quality alone. ‘They have got to please you as a particular smoker, better than anything you have ever smoked before, or I don’t want a cent. They are made of pure, clean, sweet tobacco, the finest and hig! priced Russian and Turkish growths blended scientifically by our own Russian blenders. The Russians are the only real artists at cigarct blending—don’t forget that. These cigarets are blended, made and aged as old wines are—by men with traditions of quality to live up to—men who have spent their lives at it and who have generations of experience back of them. Every cigaret is made by hand. Every one is in- spected before packing. I pass. personally on the smoking quality of every lot of tobacco blended. We use'the thinnest paper ever put on a cigarct. Note this particularly—it's a big point. These cigarets will leave in your office or apartments no trace of the odor usually associated with cigarets. I defy anybody who approves the odor of any good smoke to object to the odor of these cigarets. (You know what the usual cigaret odor is like.) (G. NELSON Draw a circle around the price indicating your selection | CZAR SIZE Three, Valieet $4.50, $4.00, 96.00 {PEF 100 THE VERDICT UNANIMOUS! Are RIGHT! Made by Connoisseurs—for Connoisseurs—sold on merit alone— these cigarets are now the choice of those who discriminate * pared with actually smoking them. Smoke is the THE MAKAROFF COMPANY OF AMERICA 95 MILK STREET. BOSTON, MASS. SUITE 84 TO BE Cigarets Another thing—you can smoke these cigarets day in and day out without any of that nervousness or ill feeling which most smokers are familiar with as a result of ordinary cigaret. smoking. This is straight talk and I mean it. These cigarets won't hurt yor id you owe it to yourself to find it out for yourself. , : The cigarets are packed in, cedar boyes,- one hundred to the box—slone up like the finest- cigars. Your Own Monogram in gold, will be put on your cigarets just as soon as you have tried them out and want them regularly. 1 will gladly send you full information about these cigarets, but talk is deaf,and dumb com- final test. My Offer Send me your order for a trial hundred of the size and value you prefer. Try the cigarets—smoke the full hundred -if you wish. If-yow don’t like them say so and your money will be instantly returned. You need not trouble to return any of the cigarets. I will take my chanceson your givin; any you don’t want to someone who will like them and who will order more. I knew that American connoisseurs wou!d be quick to follow Europeans in recognizing the absolute superiority in smoking quality of Russian Cigarets. My sales prove it. If you wish to enjoy cigarets at their best, - out injury to your health, to your own sense of refinement or that of your friends, tear out the coupon now, and get acquainted with real cigaret qual Special to Dealers I am spending a large appropriation each month” in magazine advertising to introduce these cigarets. | I want one first-class dealer in every town of ift= portance as distributer, and 1o such I can turn over a good business, established and. growing. Write me. DOUGLAS) Find enclosed remittance for $ ‘in favor of G. Nelson Douglas for which please send me, prepaid, hundred: Pees cigarettes of size and value’ indicated hereon. | Above blends also made in ladies size. Prices orapplication. G2 = ee