Life, 1906-07-05 · page 37 of 40
Life — July 5, 1906 — page 37: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satirical content. It contains product endorsements typical of early 20th-century magazines. The notable items are: **Brand's A.1. Sauce**: Features King George IV's approval, leveraging royal endorsement—a common advertising tactic claiming the sauce was made by the king's former chef. **Lea & Perrins' Worcestershire Sauce**: Uses a chef character claiming "The Secret of my Success," anthropomorphizing the product through a cooking authority figure. **Abbott's Angostura Bitters**: Similar endorsement strategy. **Other ads**: Ayala champagne, Cailler's chocolate, and Sohmer pianos all claim superiority through refinement appeals ("first favorite in best society"). The small satirical piece, "Going to Be Married," is a lighthearted joke about a young Frenchman's confession to a priest—unrelated to the advertisements. The **Victoria Cross** entry is historical trivia, not satire. Overall, this reflects period advertising's reliance on celebrity endorsement and class aspiration rather than product features.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
BRAND.THIS SAUCEISAl \ His Muesty Kine Georce IV APPROVING THE SAGE MADE BY THE ORIGINAL BRAND WHO WAS FOR MANY YEARS CHEF TO THAT ROYAL EPICURE, Deuicous WIT FISH. SOUPS, GAME, ETC, AND PARTICULARLY APPRECIATED ON WELSH RAREBITS, BROILED LOBSTER AND ENGLISH MUTTON CHOPS. LUSial Perrins’ Sauce THE ORIGINAL WORCESTERSHIRE Indispensable as a seasoning for Soups, Fish, Gravies John Duncan's Sons, Agts., N. Y. vA | "The Se Secret ofmy Success: ABBOTT'S ANGOSTURA 2232" eee” _BITTERS tmportant to oes that itis Abbotts Going to Be Married N FRANCE it used to be necessary to have a certificate of confession before a fellow could get married, and on one occasion a young man went to the priest for this purpose and ob- served: “You may take it, father, that I have com- uta gentleman could.” inquired the priest. “Quite penitent ~“M—yes,” replied the other. “Then depart in peace and sin no more,” said, The Vidoria Cross the pries HE intrinsic value of the Victoria Cross, the Is there no penance, holy father?” asked the most highly prized decoration in army and sic i . -y, is about 1} pence. It was instituted by Did you not say that you were going to be al warrant of January 39, 1 a married, my son?” answered the holy man— Gf gallantry of all ranks, and the first presentation Kansas City Independent (of sixty-two crosses) was made by the late Queen O thing can be said for the insurance com- _ Victoria in person on F Fi June 26, 1 panies under the old extravagant manage- ment. They gave away good blotters.—Somer- this day out of metal from old Rus ville Journal. captured at Sebastopol.—St. James Gazette. AYALA MAGNET The Premier Champagne Of the World Holds the unique position of first favorite in the best society in m@ all countries At Leading Hotels, Clubs, Etc. ACKER, MERRALL & CONDIT COMPANY Distributors Intending purchasers of a strictly first- Cailler’s | class Piano GENUINE SWISS MILK CHOCOLATE, should More than any other confection ‘ —it is both delicious and whole- not fail some. More than a food—it is pure, rich and palatable. Better than any other chocolate —it has the genuine “ Cailler Hatrgmd cate pot ; "senile ke tee - merits of Re THE WORLD RENOWNED move Leahlaiay | iq | SOHMER It is the special favorite of the refined and cultured musical public on account of its unsurpassed tone-quality, unequaled dura- bility, elegance of design and finish. Cata- logue mailed on application. Tne SOHMER-CECILIAN INSIDE PLAYER SURPASSES ALL OTHERS Favorable Terms to Responsible Parties SOHMER & COMPANY Warerooms Cor. Sth Ave. 22d St. NEW YORK comicbooks.com