Life, 1906-06-28 · page 24 of 25
Life — June 28, 1906 — page 24: what you’re looking at
What you’re looking at
This page contains **no political cartoons or satire**—it is primarily **advertising**. The ads include: - **Andrew Usher & Co. Scotch Whiskies** (top left) - **Egyptian Deities Cigarettes** (top right), marketed as "the exclusive smoke in exclusive clubs" - **"A Trip to the Orient: Japan-China"** travel book promoting steamship voyages from Seattle to Yokohama via the Great Northern Steamship Company - **"Indoors and Out"** magazine (bottom right), a luxury publication about American architecture and home beautification The **only notable detail** is the Egyptian Deities ad's implicit class snobbery—cigarettes branded as exclusive luxury goods for wealthy clubgoers. The steamship ads similarly target affluent travelers seeking exotic journeys. Together, these ads reflect the magazine's audience: wealthy, cultured Americans in 1906.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
G. S. NICHOLAS, Sole Agent, New York. Tells you what you want to know about the trip—and the magnifi- cent new twin screw sister steamships, “Minnesota”—~Dakota” (283,000 tons.) Shortest, most direct, most luxurious route Following the mild Japan Current Seattle to Yokohama wall about and how to engage the Suites de Luxe or other accom- ns. The Great Northern Steamship Company operates in connec- n the Great Northern and N lorthern Pacific Railways. Kieg, General Passeoger Agest, Seattle, Wasb. **Minnesota’* sails Ge Seattle July 25th. S.S. **Dakota’* sails from Seattle Sept. 2ad. Not only the manufacturers, but the great body of crit- ical smokers assert that EGYPTIAN DEITIES are the “‘ best cigarettes ever made.” EGYPTIAN DEITIES CIGARETTES are the recognized “ standard of smoke luxury.” Connois- seuts everywhere select them, as experts select the tobacco in them, for quality only. No. 1 size, 10 for 35c. No. 3 size, 10 for 25c. “The exclusive smoke in exclusive clubs.” ZAOSENSSA JAS aoa INDOORS AND OUT Is a Monthly Magazine de Luxe Presenting the Finest Architecture and devoted to the Beautifying of America by means of Attractive Homes, Charming Gardens, Well- Furnished Rooms, Improved Cities, Villages and Industrial Towns, Churches, Clubhouses, Theatres and Hotels of Rich Design. Original Articles | Make-up Unsurpassed Decorated Pages Mechanically Perfect Profusely Illustrated $3.00 A YEAR SINGLE COPIES, 30 CENTS For Sale at Bookshops and Newestands Rogers & Wise Co., Publishers BOSTON, MASS. Brothers, New Fork comicbooks.com