Life, 1906-06-07 · page 3 of 42
Life — June 7, 1906 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It contains four book/product advertisements from early 20th-century publishers: 1. **Top left**: Rogers, Peet & Co. advertises livery services and summer wear 2. **Top right**: The Macmillan Company promotes Owen Wister's novel *Lady Baltimore*, calling it ideal for holidays 3. **Bottom left**: Life Publishing Company sells "If, a Guide to Bad Manners" by James Montgomery Flagg—a humorous etiquette guide featuring a caricatured face with text "Have you lost the Key?" The joke satirizes poor manners as foolishness 4. **Bottom right**: Frederick A. Stokes Company advertises *Fediotic Etiquette* by Gideon Wurdz, another satirical etiquette book The etiquette guides represent the period's popular humor mocking social pretension and bad behavior.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Fabric and Finish. It's the quality of that pair which has placed our livery so high. Price list on request illustrating cor- rect liveries for every: man servant. Shower- proofed dusters and other Summer motoring wear. ROGERS, PEET & CO., 258—842—1260 Broadway, @ Stores) NEW YORK, also, F. M. ATWOOD, CHICAGO. Don’t you care—Get somebody to give you a copy of “IF, a Guide to Bad Manners” that will bust the padlock! It’s by James Montgomery Flagg, and it’s 75 Cents Postpaid LIFE PUBLISHING COMPANY, 17 West 31st St, N. Y. Mr. Owen Wister’s New Novel Lady Baltimore is the book of all others for a holiday “A capital story.” “A charming story.” | —N. Y. Sun. —Life. “A triumph of art . . the best interpretation of the spint of the Old South that has been made . . . A true American novel in subject, spirit and atmosphere.” —From an Editorial by HAMILTON MABIE in The Outlook. “A tale of delicious humor.” | — ‘Delightfully readable.” —Plain Dealer. | —N. Y. Herald. With many illustrations, cloth, $1.50 THE MACMILLAN COMPANY, Publishers 64.66 FIFTH AVENUE, NEW YORK EEDIOTIC ETIQUETTE BY GIDEON WURDZ (Charles Wayland Towne) Author of “ The Foolish Dictionary ™ Conceived in the same gleeful spirit as the author’s previous successful work. It gives complete rules of deportment for Afternoon Teas, Proposals, Bargain Counters, Motoring, Horse Shows and all the familiar contingencies of modern social life. A complete book of etiquette—in burlesque. A bright satire on the overserious books on the same subject. The author has a delightful faculty of making every one laugh with him, not so much at as over their own foolishnesses. ‘With over sixty delicious illustrations by WALLACE GOLDSMITH asd a COVER by E. B. BIRD 16mo. Cloth, Illustrated, 75 cents, Postpaid Frederick A. STOKES Company Publishers New York comicbooks.com