Life, 1906-06-07 · page 29 of 42
Life — June 7, 1906 — page 29: what you’re looking at
What you’re looking at
This page consists primarily of **advertisements** rather than editorial satire. The main content includes: 1. **Martell Cognac ad** (top left): A straightforward liquor advertisement featuring two brandy bottles, emphasizing the product's French founding date (1715) and quality. 2. **Stearns automobile ad** (top right): Promotes luxury cars through claims of superior engineering, materials sourcing, and American craftsmanship—typical early 20th-century automotive marketing. 3. **"If, a Guide to Bad Manners" book promotion** (bottom left): A humorous meta-advertisement by cartoonist James Montgomery Flagg offering a satirical etiquette guide as a gag gift. The cartoon shows crude behavior; the joke is that giving this book to a departing friend will make them forget you quickly. 4. **Scotch whisky ad** (bottom right): Uses contrasting humor—"bad scotch" causes hangovers while good Scotch (Sanderson's Mountain Dew) promotes friendship and temperance. The page reflects early 20th-century consumer culture and advertising strategies mixing humor with product promotion.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
nly of power F con. fc the on the Hl. In umpet yctions yet his niet” on his J. & F. MARTELL (Founded 1715) kk AND FINE OLD LIQUEUR BRANDIES GENUINE OLD BRANDIES MADE FROM WINE Sole Agent G. S. NICHOLAS New York Only the quality of brains and material, with the hind of workmanship, ©: H makes motor caro different. E The hind of brains (n the Stearns has refined accepted practice—made ” onc part serve the purpose of two, three or more—simplified the whole machine, The material in the Stearns has been brought from every corner of the . H earth where the best can be found. The workmansh(, {9 that of the acknowledged kings of all mechanteo— Americans, but : The time and care they spend on each Stearns ear is greater =f than is put on any other touring car in the world—10 months of 4 1 8 hour working days on each car (aggregate) for finishing alone. {4} By what process could any maker, anywhere, procure a better car? Where | fs another 80 made ? 2 We invite comparison with the best products of all countries, confident “ff that the more closely you examine, the more you will want a Stearns, fi THE F. B. STEARNS CO., MembersA.L. ALM," 2990 Eudlid Ave., Cleveland, O. New vee Carew 121 W. 89th Se. Bofton Reed-Underhill Co., 222-4 Columbus Ave. Chicago Githens Bros. Co. 1328-30 Michigan Ave. Just the Sort of Book To give to a friend going on a journey— It will make any friend forget you in four minutes. “IF, A GUIDE TO BAD MANNERS” By JAMES MONTGOMERY FLAGG 75 Cents Postpaid LIFE PUBLISHING COMPANY, 17 West 31st St., N.Y. BAD SCOTCH Makes the devil weep for joy, and it makes you feel like the devil the next’ morning— only you don’t weep for joy. Good — Scotch—that is, whisky that is - atable and — delic and guaranteed pure as well—is a health-giving stimulant which none save infants need fear. Sanderson’s Moun- tain Dew Scotch is a guaranteed aged whisky which — tends to steady the glad hand and broaden the smile of friendship and which helps to make one a temperate disciple of the MELLOW LIFE comicbooks.com