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Life, 1906-05-17 · page 24 of 28

Life — May 17, 1906 — page 24: what you’re looking at

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Life — May 17, 1906 — page 24: Life, 1906-05-17

What you’re looking at

This page's main satirical cartoon (center) mocks social pretension through a humorous anecdote. A man named R.W. Swackhammer is ashamed to use his full name because he was named after Ralph Waldo Emerson, the famous American philosopher and writer. The joke: Swackhammer fears people will mock the disparity between the illustrious name of one of 19th-century America's greatest intellectuals and his own modest identity as a "bald-headed old livery-stable keeper." The clerk's indignation at his shame satirizes both small-town social attitudes and the absurdity of judging someone's worthiness by their name alone. The secondary joke below involves railroad-themed flirtation wordplay ("railroad yourself into my affections"). The page is primarily **advertisements** (Heublein cocktails, telephone service, O'Sullivan rubber heels, Lea & Perrins sauce, Pabst Beer) interspersed with this single humorous narrative from *Youth's Companion* magazine.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

MIXED to order cocktail 1s raw—no matter what you pay for it. Even if the mixer guesses the delicate proportions correctly, you miss the heights of cocktail enjoyment, CLUB COCKTAILS are mixed, by measure, from the finest old liquors and then seasoned in wood. That develops a flavor no mere mixer can produce. Order a bottle to-day. Just strain through cracked ice and serve. Seven varieties: Manhattan, Mar- tint, Vermouth, Whiskey, Holland Gin, Tom Gin and York—each one delicious—of all good dealers, G. F. HEUBLEIN & BRO., Sole Props. Hartford New York London. How can I get to Harlem and back without wasting time? By using the Telephone. it saves time and travel. Have youa TELEPHONE? New York Telephone Co., 15 Dey St. HEELS OF NEW RUBBER. What js it that you aspire to in life ? Health is the first consideration. Rubber heels ure more health to the square inch than any- thing in evidence. That's a fact!—my teacher told me so, and he told me to teach it tomy friends. Idislike toadmit that rubber heels are a benefit, T have to. Come down to business and bo with yourself, —rubber on your heels is the Be sure and secure O'Sullivan’ jew Rubber, Remember don't cost you any more, OSULLIVAN RUBBER CO., = Lowell, Mass The Fitness of Things HAT is your name?” asked a clerk in the office of the County Treasurer, where a | citizen of the town had called to pay his taxes. | R. W. Swackhammer,” was the reply. “What do the initials R. W. stand for?” “They stand for R. W.—tha! I. Inever use anything but the initials in signing my name.” “But your parents didn’t name you R. W., did “Then why don’t you use your full name?” amed to.” wag? “No, sir. was named for a great man." said the clerk, who may have "been “You were aa | #1 see; something of a mind-reader. for Ralph Waldo Emerson.’ “Well, suppose I was ?”” | The clerk grew indignant. | “The idea of your being ashamed of that name!” he exclaimed. “Don’t you know, sir, that Ralph Waldo Emerson was one of the great est and best men this country ever produced?” | “Of course I know it. Didn’t I say he was a great man? But if you were in my place how would you like to have people think, when they heard somebody calling you Ralph Waldo, ‘Well, that’s a mighty big name for a little, bald-headed old livery-stable keeper with a pair of cross-eyes anda wart on his nose—and Swackhammer for a last name!’”"—Youth'’s Companion. O, MR. SPOONALL,” the young woman id, edging away from him, “you mustn’t try to railroad yourself into my affections.” “To railroad myself?” “Yes; youscem to think yourarm has the right of way around my w Chicago | No other sauce has the rare, h flavor that has made Lea & Perrins’ Sauce famous the world over. John Duncan's Sons, Agts., N. Y. ‘Why Doctors Say Drink Pabst Beer Because It Is Clean, and They Know the Importance of Clean Food and Drink We have found by c in perhaps the large majority of cases, prescril Pabst Blu absolute puri ful inquiry that doctors, know of its “Ttistt said one of Chicago's Ribbon Beer because th and positive cleanliness cleanest beer in the world,” leading doctors the other day when asked about it “What appeals to me,” he said, “is the Pabst pro« different from all the rest. We sterilization and we are te €88, sO ver appreciate have visited all the breweries of importance in th country, and I must s: at for absolute cleanliness there is no beer to equal Pabst. tice and drink it myself.” I prescribe it in my In our own homes we insist most. strenuously upon our food being clean. If we stop at a hotel or restaurant where the food or the dishes are unclean we are quite likely to change boarding places time. Are we as careful of what we drink ? Purity is essential. We want the best always and espe do we want it if impurity or adultcration means harm. But is not cleanliness in the preparation of our food or drink of equal importance? We think so and we believe our readers agree with us that when we drink beer we must know it is not only absolutely pure and wholesome, but that it is abso- lutely clean. Pabst beer, as we said before, is recog- nized by doctors as the cleanest beer. The aging of Pabst beer is another point wherein | the great Pabst brewery excels. Pabst is the per- fectly aged beer. | the brewery until science and the test of time show | it fully aged and mellow. Voice from above: POINT YOUR GUN DOWN, YOU SIMPLETON. DO YOU WANT To StOoT SoMERODY? Not a bottle or a keg ever leaves (626) comicbooks.com