Life, 1906-05-03 · page 44 of 44
Life — May 3, 1906 — page 44: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not political satire. The page advertises Shauinit brand socks in *Life* magazine (May 5, 1908). The illustration features an elderly bearded man (Santa Claus-like figure) giving a thumbs-up endorsement. The ad's pitch emphasizes American manufacturing and quality: Shauinit socks cost retailers more than cheaper competitors, so some dealers avoid stocking them, yet they're a reliable "standard article" available for 28 years. The appeal is patriotic ("Made in America—You Should Know Their Merits") combined with value assurance. The gaffer mascot suggests trustworthiness and tradition. The ad lists multiple fabric weights and spring styles, with pricing at 25 cents per pair—positioning Shauinit as a quality product worth asking dealers to stock despite lower profit margins.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
May 5, toot “MADE IN AMERICA” YOU SHOULD KNOW THEIR MERITS secon) Gnk ieee EVERY PAIR ZED —THEY INSURE- Durability Comfort Perfect-Fit Style Sanitary Color: TEXTURES — Cotton . 4 weights. Wool . . 2 weights. Lisle... 2 “ Worsted . 2 | Gauze . Sizes 9 toll! Linen .. 1 We Want Your Dealer to Supply You Some kinds of socks cos the retailer only 12 cents to 15 cents per pair. He charges you 25 cents per pair for them. Shauinit- Socks ate made from the best of materials, ————’ _ cost the retailer more money, thus making their profits a trifle less. For this reason, perhaps, some dealers do not like to handle them. When you purchase oy y7faz/- Socks you are obtaining your money's worth, - ——" also a standard article, as they have been on the market over 28 years. ASK YOUR DEALER TO PPLY YOU Here Are Some Correct Spring Styles LIGHT WEICHT Style 19S$9 é Black (our Famous Snowblack) Style 19SW Black Uppers, Cream Colored Soles Style D9 Nivy Blue, Fairline Stip Style 91F40 Tan, Small Cardinal Embroidered Figuees 5 Sule SPL - Oxford Misture Outside, Pure White Inside CATALOGUE Style 388 . =e se Novy Blue Catatave: Contina ' f over 75 Styles Price, 25 cents per pair. 4 pairs in a box, $1.00 Postpaid [ondonet Hosiery i. 5 : ‘ To any address in the United States upon receipt of price eee ubluhede SHAW STOCKING CO., 170 Shaw St., Lowell, Mass., U.S. A. ‘ al ( comicbooks.com