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Life, 1906-05-03 · page 38 of 44

Life — May 3, 1906 — page 38: what you’re looking at

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Life — May 3, 1906 — page 38: Life, 1906-05-03

What you’re looking at

This page is primarily **advertisements** with one small cartoon element. The cartoon ("It Was by Chance That They Met / This Soon Parted in Regret") depicts two insects meeting, likely representing a humorous or romantic encounter—a common light satirical trope of the era. The bulk of the page features product ads typical of early 20th-century Life: Whitman Saddles (emphasizing scientific design and comfort for riders), Lea & Perrins' Worcestershire Sauce (the "original"), the Ruprecht-Igniter for engines, and Corliss-Coon Collars. These ads reflect period consumer culture: riding was genteel recreation, branded sauces signified culinary sophistication, automobile ignition technology was cutting-edge, and durable collars were a significant purchase. The ads target middle-class readers concerned with quality, durability, and respectability. The small insect cartoon is minor decoration; the page's real purpose is revenue through advertising, not satire.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

For Men and Women ‘They are built upon scientific lines, using as ce,” which has been evolved from long experience in saddle making, as well as from anatomical study of the horse. It is so carefully conformed to the horse’s back as to seem a part of the animal itself; hence, the rider experiences a fecling of direct. contact with his horse, a more secure position, and one which affords him much better control. This naturally gives him, on horseback, a confident and graceful bearing, for it is as difficult to ride vell upon an ill-fitting saddle as to walk well in ill-fitting shoes. Phe Whitman” has been of a patron, “Jt makes me feel as if I and my horse were one.” To protect intending purchasers who may be unfamiliar the visible characteristics which man, and asa safeguard to our- selves, we place our nam saddle of our make.” Will you look for it before you buy? We build special saddies for individual requirements, also Park, Hunting, Racing and Tourist Saddles in wide variety, and supply everything from “Saddle to Spur.” Illustrated Catalogue Free It deseribes and illustrates all styles of Whitman Saddles and equestrian needs of every kind. THE MEHLBACH SADDLE CO. Successors to Whitman Saddle Co. 108 Chambers Street, New York This illustrates the In designing and constructing this saddle we have secured the cooper- ation of physicians who have given the subject of ladies riding astride careful thought. Nothing equals it for comfort and safety. Our cata- logue also shows and describes ladies’ side saddles. Ghe RUPRECHT-IGNITER The Spark Vi lng of rae or gasoline engtacs be made on the fint revolution of the engine, The Ruprecht-igntter sparks In. sratly. will rua with any coases- 00 all clastes of wor! fo brushes commutators —arma- tures—orother moviag parts to wear Not afected by heat—cold—dust or mel 105 Central Ave. jams Telephone @ Supply Co. Cleveland, O. Lea & Perrins’ Sauce THE ORIGINAL WORCESTERSHIRE is invaluable to the fastidious cook. It adds zest to her Gravies and spice to her Sal- ads, and improves the flavor of Fish, Game and Soups. Its rare rich flavor makes Lea & Perrins’ Sauce the most useful of all seasonings. Joha Duncan's Sons, Agts., N.Y. IT WAS BY CHANCE THAT THEY MET TIO" SOON PARTED IN REGRET Corliss-Coon Collars — 2 for 25c. will outlast others, no matter what you pay for them, be- cause they are always four-ply, and ‘* wear spots "* are reinforced or relieved as needed. Mark your collars The Newest Summer Collar ‘This shape, originated by us, has broken allselling records on new styles. Its success has led toa demand for the same shape in accollar slightly lower than ‘‘ Outing "’"— our original style.‘ Yachting"* follows the same good lines and has that perfect fitand set attained in our “ Outing” Collar —a perfection other makers have tried for in vain, in attempting to copy our design. every time they go to the laundry and know by this sure test whic! %, > collars wear longest. Where other collars break in fold- , ing, the Corliss-Coon \ makercuts away enough material to let the collar fold without straining the fine surface linen. | — Turned-in edges are — bound with an ‘* Over- st Stitch"* to prevent raveling inside, and in standing styles, the ‘Gutter Seam"* puts off the day of rough edges that saw the neck. ‘Ask your dealer to show youCorllss-Coon Col. tare dr write for “Collar Kinks,” eur book of wand leading stylon. If ingly send for an: ouby comicbooks.com