Life, 1906-04-26 · page 24 of 24
Life — April 26, 1906 — page 24: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire** — it is a straightforward **advertisement** for the "Town and Country Clothes Cabinet," a portable wardrobe storage unit manufactured by the Innovation Trunk Company. The ad targets affluent women of the early 1900s who maintained multiple residences (country houses, town apartments, summer cottages). The cabinet's selling points are its portability, easy assembly ("as simple as building with a child's blocks"), and capacity to hold numerous garments while protecting them from dust and wrinkles. Key features highlighted include a patented "Pivotal Rack" and proprietary hangers for fashionable "Princess and Empire" gowns (period dress styles). The $20 price point (substantial for 1906) and multi-city offices (New York, Chicago, Paris, London) suggest this was a luxury product for the wealthy. The multiple photographs demonstrate the cabinet's appearance and open/closed configurations.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE. Ae 6, OWN & couNTRY Clothes Cabinet ———_ VERY now and then something is invented that completely fills a common need that nothing else ever filled before. The Town and Country Clothes Cabinet is one of them. It’s as good as a built-in closet, and you can take it anywhere. YOU MUST HAVE ONE wherever you lack closet room—in your country house, summer hotel or cottage, in your town apartment or in your extra guest room. Without tools, not even a hammer, a woman can take it to pieces in two minutes and put it together in five minutes. As simple as build- ing with a child’s blocks. When going to the country, or returning to town, just take it along with your trunks. The hy © Only ten pieces and the rack. Each plece being plainly marke Town and Country Clothes Cabinet is sanitary in the extreme, dainty and durable, and con- tains the famous Pivotal Rack fitted with hangers for every type of garment. It will hold a dozen gowns, Princess, Empire, or any style, or a dozen men’s suits, or half a dozen of cach, protecting them from dust, wrinkling or creasing, (Ve make the only hangers jor Princess and Empire gowns in the world.) Any garment can be removed without dis- turbing the others. We will decorate it to your taste or to match any room. You have your choice of many wood finishes and of any cretonne or denim. Price $20, complete with hangers Mang Process and Finslre gowns teastifely” and shipping case Ordering by Mail. ‘The possibilities of these cabinets will be made TATE sf you want the Towe and Country Clothes Cal plain to you at any of our stores and you incur no obligation We pron:pt'y honor requests jor catalogues illustrated in color, showing cabinets, cretonnes and wood finishes. ‘These Cabinets are thoroughly patented, Innovation Trunk Company New York Office, 242 Fifth Avenue London, 16 New Bond Street Chicago, 23, 25, 27 Monroe Street Paris, 84 Rue des Petits-Champs, cor. Rue de la Paix bady oul ae Presse of Reveicty Mrotyers, Mew Fork comicbooks.com