Life, 1906-04-19 · page 28 of 28
Life — April 19, 1906 — page 28: what you’re looking at
What you’re looking at
This is a full-page advertisement, not a cartoon or satirical content. It's a Gorham Company advertisement for sterling silver spoons and forks, published in *Life* magazine on April 12, 1906. The ad emphasizes Gorham's manufacturing excellence and design heritage (over half a century of production). It highlights their copyrighted designs and claims of superior craftsmanship, positioning their silverware as high-quality luxury goods. Pricing is listed per dozen—tea spoons starting at $9.00, with dinner forks at $21.00. The ad targets wealthy consumers through luxury magazine placement and appeals to refinement through detailed description of style and workmanship. There is no satire or political commentary on this page—it's straightforward commercial advertising typical of *Life*'s revenue model during this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
STE RL ms SILVER pany’s broad policy of production, consistently carried out Poa eentury » has achieved results lelinile oP overy value Lo purchasers of Spoons and orks at care Phe and atlention given to the the immediate smallest detail of stvle: woplion of every Improvement in Methods of Manulactur mid the introdtie tion of New Devices not elsewhere employed » have ited in the production of Silverware of the Highest) Standard: in Design and Workmanship al prices extraordinarily favourable of Copyrighted Designs bearing the Gorham offered for selection. The Pri wces per Dozen from $y.o0 upward ikfiast or Dessert Forks ble or Dinner Forks 21.00 Phese may be had of representative Jewelers throughout the country. Adequate illistratio: n fullsize, ¢ tnd detailed information as to the cost pieces as well as varving combinations in Chests of the individual and serving furnished on application. The GORHAM Company Silversmiths and Goldsmiths Fifth Avenue and Thirty-Sixth Street New York