Life, 1906-04-12 · page 24 of 24
Life — April 12, 1906 — page 24: what you’re looking at
What you’re looking at
This is primarily an advertising page from *Life* magazine (April 12, 1906), containing no political cartoons. The page features three luxury product advertisements positioned on a single layout. The **Cadillac advertisement** emphasizes "sureness of service" and reliability—marketing automobiles as dependable machines rather than novelties. The text stresses careful craftsmanship and minimal operating expenses, with prices ranging from $750 to $3,750. The **Egyptian Deities cigarettes ad** emphasizes quality and uniformity, highlighting Turkish leaf and skilled Egyptian workers—leveraging exotic imagery common to early-1900s marketing. The **J. & F. Martell Cognac advertisement** promotes French brandies to wealthy consumers, established 1715. The page reflects *Life*'s dual nature as both satirical magazine and vehicle for upscale advertising. All three products target affluent readers of the era. There is no satirical commentary visible on this particular page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Apeil 12, 1906, Model M, Light Touring Car, $950, f. 0. b. Detroit (not including lamps). Sureness of Service Of all the reasons why the Cadillac is the car you should own, the greatest is this: Never-failing ser- viceableness at a minimum of operating expense. Whether runabout or touring car, it is an example of careful motor building—a car behind which stand the name and experience of the largest automobile estab- lishment in the world. Every detail of workman- ship and material is wrought with that ex- actness which accompanies superior skill and up-to-date equip- ment. This is why the stands pre-eminent for its dependability and econ- omy of maintenan Whatever your requirements, there’s a Cadillac to meet them perfectly. ‘The sing ypes marvels of power and endurance; the performanc yet to be equaled by any other machines of their class. The four-cylinder cars, built upon the same rugged principles that have made the smaller types famous, combine all that could be desired for touring service. In design the 1906 Cadillacs are strikingly beautiful; in finish they are truly works of art. Send for Booklet R, and address of nearest dealer, who by actual demonstration will convince you of the merits of the Cadillac. Model K, 10 h.-p. Runabout, $750 Model H, 30 b.-p. Touring Car, $2,500 Model M, Light Touring Car, $950 Model L, 40 b.-p. Touring Car, $3,750 All prices f. 0. b. Detroit CADILLAC MOTOR CAR CO. Detroit, Mich. Member Association Licensed Automobile Manufacturers Copyright, 1905, by S. Anangyros THE name EGYPTIAN DEITIES has been identi- fied for years with fine quality only. Absolutely no expense or care is spared in the making o! EGYPTIAN DEITIES CIGARETTES to make their quality unapproachable and absolutely uniform. Selections of only the rarest, richest Turkish leaf are used; and only the most skilled Egyptian work- men are employed. No. 1 size, 10 for 35c. No. 3 size, 10 for 25c. “ Taste good, and are good taste” & F. MARTELL Cognac (Founded 1715) AND FINE OLD LIQUEUR BRANDIES GENUINE OLD BRANDIES MADE FROM WINE Sole Agent G. S. NICHOLAS New York Press of Revetely Merotpers, Mew Fork