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Life, 1906-04-05 · page 45 of 58

Life — April 5, 1906 — page 45: what you’re looking at

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Life — April 5, 1906 — page 45: Life, 1906-04-05

What you’re looking at

This page contains a serialized story (continued from a previous installment) about a product called "Spunk" and concludes with an advertisement for Smith Gray & Co.'s uniform business. **The Story (Left Side):** The narrative depicts a moral crisis: a young man named Vanton has been promoting "Spunk"—apparently a patent medicine or similar product—as pure and honest. His fiancée Kitty and her father Kinglake discover the product is actually adulterated or fraudulent. The story explores themes of business ethics and deception. Vanton, who has built his reputation on Spunk's supposed integrity, faces ruin. Kinglake ultimately pressures him to continue the deception, arguing the product's *reputation* for honesty matters more than its actual composition—a critique of turn-of-the-century American business practices. **The Advertisement (Right Side):** Smith Gray & Co. advertises chauffeur uniforms and liveries, targeting wealthy automobile owners. The ad emphasizes that proper dress completes the automobile experience and boasts clientele including "the most exclusive families" and "the largest Apartment Houses and Hotels." The juxtaposition is ironic: immediately after condemning business fraud, the magazine advertises luxury goods to the wealthy.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

rors, waste t was of the worst frauds ever perpetrated upon the public, besides undermining my constitution. Your father has basely deceived me.” le buried his face in his hands ow can I ever,” he exclaimed, “recover my reputation—to say | | hing of my health.” sprang to her fi ion't believe it.” she said. “I think it must be a cruel, horrible mistake. I don’t believe papa knew anything about it. him and asked for an explanati “No; I only made the discovery yesterday, and I was too much Have you seen me— cll, let us get into your carriage and see him at oni She led him out to the carriage. seated in Kinglake’s office. The vigorous old man presented a strong contrast to Vanton—now so shrunken. Kinglake spoke first. In a few moments they were both Well. my boy, you've been doing a great work! n six months more we will get back the money you've spent in rising Spunk, and then the profits will begin. But I'm afraid you've overdoing yourseli. You don't look well—you must let up. My intention is to let up for good and all over for me. No more Spunk for mine.” Why, what's the troubl said Vanton. Che trouble, papa dear,” said Kitty, “is simply this: been deceived. We thought We have all Spunk was pure. But it isn’t. That horrible superintendent of yours has given you a wrong impression. Perhaps he has been making something out of it himself Vanton been living on Spun’ And now look at him! At any rate. firmly believed vered by analysis that It is nothing—he says so—but punk just because | Yesterday, he dis t what he thought it was Think of it, papa dear! Isn't it terrible?” She laid her hand appealingly on her father’s arm. You didn’t know, did you, papa dear? ked. Kinglake, to gain time, looked from one to the other business sense, however, was not slow to come to his rescue. Know!” he exclaimed dramatically Why. [thought Spunk was the greatest thing on earth have been deceived. Well, well, we'll look into it wr His keen “IT should say I didn’t know. We certainly We'll find out what's Id you!” said Kitty triumphantly to Vanton, t “that papa didn't kn He has been as the rest of us.” Well,” said Vanton, gloomily, “that doesn’t help matters lead one now, so far as I'm concerned. 1 deceived Spunk is i Don’t you see this is the ad end Kinglake shoulder. went over and put his hand Vanton’s caressingly on “My dear boy,” he said quietly, “you are nervous. You can keep this thing up a little while longer, find out just what’ Now don’t despair. “t you? Until we the matter with Spunk, and make it right? You critical time said Vanton, sullenly, hs without knowing. it. no my watchword was “I've been living a lie for I can't do it any more Don’t flunk. Use SPUD And now all I can think of is Use Spunk And flunk! You see how it is. It's a matter of common honesty—and sincerity— these two virtues must always be at the bottom of every. business success.” You're right,” Kinglake replied. “But we've got too good a property to lose. Spunk now stands for honesty and sincerity. You have made Now, if it isn’t what it ought to be, it’s only a question of time it will be found out. You can’t fool all the public all the time, We make Spunk what it should be—what you have said it If this is done, will you go on?” Vanton nodded. “Of course I will,” he said; “only there must be no doubt about it. (Concluded on following page.) If the orders keep | Why, when I | il UNIFORMS AND LIVERIES Equ'; ment for Chauffeurs oo me Your zutomobile is not complete without the prep:r dress for the chauffeur. Designing and manufacturing of UNIFORMS and ‘I'/ERIES is a special branch of our business. It provides complete livery appointments, and uniforms for Coachmen, Footmen, Chauffeurs and House Servants; also Riding Breeches, Servants’ Club and Hotel Uniforms. We number among our clientele the most exclusive families, as well as the largest Apart- ment Houses and Hotels in this and other cities. The continued patronage of these particular people is the best evidence of their satisfaction in the service we offer. BOOKLET ON REQUEST Smith Gray & Co. BROADWAY AND THIRTY-FIRST ST., NEW YORK BROADWAY AND BEDFORD AVE. } " FULTON ST. AND FLATBUSH AVE. | BROOKLYN comicbooks.com