Life, 1906-04-05 · page 39 of 58
Life — April 5, 1906 — page 39: what you’re looking at
What you’re looking at
This page is primarily a **cigarette advertisement**, not political satire. It advertises Murad Cigarettes to a early 20th-century American audience. The ad features an illustration of a well-dressed couple relaxing on coastal rocks (identified as Cliff House and Seal Rocks, San Francisco). The visual presents cigarette smoking as a leisurely, sophisticated leisure activity associated with refinement and romance. The text emphasizes that Murad offers a balance of "strength with mildness"—marketing language positioning the product as suitable for the "cultivated taste" while claiming superior quality from "Turkish leaf" and expert blending. The pricing ("10 for 15 cents") indicates affordability for middle-class consumers. There is no satire or political commentary here—this is straightforward product marketing using aspirational imagery common to early 20th-century advertisements.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Ce eT Be i a H | H i SE ee eee et Mildness is a very desirable quality in fine Turkish Cigarettes ; yet a cigarette that is wholly mild does not appeal to the cultivated taste. The Murad offers in perfect harmony all the most desirable qualities of strength with mildness. This rare quality of strength, found only in MURAD CIGARETTES is described by the expert as “fullness,” embodying all the aromatic qualities of carefully-selected and fully-developed leaf. The Murad possesses that superb aroma which comes only from the rare and skill- ful blending of the finest Turkish leaf. 10 for 15 cents comicbooks.com