Life, 1906-04-05 · page 2 of 58
Life — April 5, 1906 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. It contains four automobile and carriage advertisements from the early 1900s: 1. **Pope Electric Stanhope** - promotes an electric car as "stately, stylish" 2. **Truffault-Hartford Shock Absorber** - technical auto accessory ad 3. **Packard Motor Car** - luxury automobile with tagline "Ask the man who owns one" 4. **French Carriage Company** - horse-drawn carriage ad emphasizing French craftsmanship The only notable aspect is the **juxtaposition**: while automobiles dominate three ads, the French Carriage ad defends horse-drawn vehicles by asserting "Horses Are Almost Human" and claiming carriages offer pleasures "no machine can give." This reflects the **transition period** when motorized vehicles were competing with traditional horse transportation—the ad's tone suggests defensive nostalgia for the older technology.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
tanec ‘sot British Ponweasicas ent Bite by amen Nase Entered at he New Terk Poot Office as Beownd Case Mall ate. ‘Copyright, 1908, by Lare Peausmve Comrast. The Stately, Electric Stylish HE picture shows our Model No. 53. pecial, Price $2,000, which has I new and distinctive features. y that it is a departure in ele tric carriages would be to use a : vehicle, [tis truly a departure i are radical in principle of untried in pr: wheel and in connect h i were the name not $0 often misused, and delivery w Be sure the name ‘‘ POPE”’ is on your Automoti'e. PopeMotorCarCo. Desk F Indianapolis, Ind. “Ask the owns one.” Packard Motor Car Co., Dept. G. New York Rraseh Bere eae assanctoren, Detroit, Mich, 1540 Kroadway IMPROVED : RUFFAULT-HARTFORD SHOCK ABSORBER 7 TRADE MARK An Automobile Necessity Makes your car ride like a rocking-chair. Increases the speed and pre- vents lost traction. Obviates the necessity of slowing down for obstructions. Absolutely prevents break- ing of springs. New model absolutely self-adjusting, Requires no attention after application, Adopted by the Pierce Great Arrow, Locomobile, Matheson, Richard-Brasier, Peugeot, Napier, Gobron-Brillié, Cars under 1500 Ibs. $40 (four suspensions). Cars over 1500 Ibs. $60 (four suspensions), WARNING atirely covering every practicable prings and hereby warn the trade from handling any infringing device that may be offered for sale. We also warn the trade against the use of the term“SHOCK ABSORBER” which is our trade mark. HARTFORD SUSPENSION COMPANY, E. V. Hartord, Pres. 67 Vostry Street, New York. owners of fund: HORSES ARE ALMOST HUMAN There's a certain pleasure in riding after a good horse which no machine can give. That pleasure is greatly augmented by the possession of a vehicle buitt by French. French carriages are built for style, comfort and durability. Illustrated booklet on request THE FRENCH CARRIAGE CO. Fexpinann F, Frexcn Designers, Builders, Distributers Select Carriages BOSTON, MASS.