Life — March 29, 1906 — page 3: what you’re looking at

What you’re looking at

# Analysis This page is primarily **advertising**, not satire or political commentary. It contains five liquor and beverage advertisements from the Prohibition era (likely 1920s): 1. **Sanderson's "Mountain Dew" Scotch** — emphasizing purity and real Scotch flavor 2. **Boss Cracker** — a product for serving with drinks 3. **Liqueur Père Chartreux** — a French liqueur with detailed historical description 4. **Cook's Imperial Champagne** — marketed as "the standard wine of America" 5. **Evans Ale** — claiming to make you "feel as young as you think you look" The central illustration labeled "Suburban Life in America: The Old Dinner Bell" appears to be a humorous vignette about entertaining, unrelated to the ads. These advertisements are notable for openly marketing alcohol during Prohibition, suggesting *Life* magazine either predates strict enforcement or operated in a grey area regarding alcohol advertising.