Life, 1906-03-29 · page 3 of 24
Life — March 29, 1906 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. It contains five liquor and beverage advertisements from the Prohibition era (likely 1920s): 1. **Sanderson's "Mountain Dew" Scotch** — emphasizing purity and real Scotch flavor 2. **Boss Cracker** — a product for serving with drinks 3. **Liqueur Père Chartreux** — a French liqueur with detailed historical description 4. **Cook's Imperial Champagne** — marketed as "the standard wine of America" 5. **Evans Ale** — claiming to make you "feel as young as you think you look" The central illustration labeled "Suburban Life in America: The Old Dinner Bell" appears to be a humorous vignette about entertaining, unrelated to the ads. These advertisements are notable for openly marketing alcohol during Prohibition, suggesting *Life* magazine either predates strict enforcement or operated in a grey area regarding alcohol advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Scotch Are you sure that the Scotch you drink is pure — real? Think it over. SANDERSON’S “Mountain Dew” Scotch is made from carefully selected highland malt. Distilled slowly in a pot still. “Tey: Ssndewon's Mowanaty Dew and get the REAL SCOTCH FLAVOR oO ekimping 7 N of the best ° cesses. Only purest juices used. COOK'S Ghampagne The standard wine of America. N AMERICA. ony DINER BELL.” WASSERMANN BROTHERS 42 Broadway, New York New York Stock Exchange Members of | New York Coffee Exchange | Chicago Board of Trade BRANCH OFFICES: Astor Court (Waldorf Windeor Arcade, corner Imperial Hotel. Fifth Avenue Hotel. Ocean Avenue, West End, N.J., daring Summer months. 3) LIQUEUR ERES CHARTREUX —GREEN AND YELLOW— THIS FAMOUS CORDIAL, NOW MADE Av ‘1 IS NOW KNOWN PERES CHARTRCUX (THE MONKS, HOWEVER, STILL RETAIN THE RIGHT TO Aténtelass W Banjer & So Makes You Feel as Young as You Think You Look comicbooks.com