Life, 1906-03-01 · page 33 of 46
Life — March 1, 1906 — page 33: what you’re looking at
What you’re looking at
This is primarily an **advertising page** with one satirical cartoon element. The cartoon—"Miss Hippo's New Hat"—is the page's only editorial content. It depicts a hippopotamus wearing an elaborate hat, captioned that she knows it will "create a stir" and worries only about staying stylish. This is gentle satire mocking fashion vanity: the joke is that even a hippo cares about fashionable appearance, exaggerating how absurdly concerned society is with following hat trends. The remaining content consists of period advertisements for American goods: Knox hats, Knapp-Felt hats, Gilboni rye whiskey, Jones speedometers, telephones, silk fabric, and "The Monarch" shirt. The Knox hat ad emphasizes patriotism ("Patronize American Industries"), reflecting early-20th-century economic nationalism. The page reflects Life's dual identity as both satirical commentary and upscale advertising vehicle for middle-class consumer goods.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
= SS] ——a Patronize American industries. Wear a the creation par excellence of the nation. | |; Agencies in all the principal cities in the world. MISS HIPPO'S NEW HAT. SMM KNOWS IT WILL CREATE A STIR, SO WEARS MER SWRETEST SMILE. NG THAT WORRIES HER STAY IN STYLE?” THE ONLY 1s Swine The first Derby made in 1 America wes c.& kK. finapp-felt HATS FOR MEN Knapp-Felt is a wear-resisting fabric of unusual beauty and durability. Knapp- Felt De Luxe Hats are $6. are $4. Hatters sell them. Write for The Hatman Tux Crorut & KNAPP Co. Broadway, at 13th St., New York Clark’s Tours to Japan $700 | Japan for the famous “CHERRY BLOSSOM SEASON.” RECORD RYE WHISKEY For the dash of your auto. Six New Features in. ‘the improved ¥/ Jones Combina- tion Speedometer- Odometer. Cata- log and bulletin upon request. JONES SPEEDOMETER 104 West 32nd St. New York of a Million of the leading people in New York City HAVE TELEPHONES. Are you able to reach them? HAVE YOU A TELEPHONE? New York Telephone Co. 15 Dey Street. Knapp-Felts | ~om@enade Deck Rooms. Exceptional advantages. F. 0, CLARK, 06 BROADWAY, NEW YORE | How quickly women condemn a store that does not sell real Jao sdowne The Finest Silk and Wool Dress Fabric in the World. ALL COLORS AND SHADES Genvine perforated every 3 yards on the selvedge for sale at all good stores comicbooks.com