Life, 1906-03-01 · page 3 of 46
Life — March 1, 1906 — page 3: what you’re looking at
What you’re looking at
This page is **primarily automobile advertising**, not satire or political commentary. It contains three major car advertisements from circa 1906: 1. **Rambler** (top left) - promoting Model 14 at $750 2. **Cadillac** (right) - emphasizing their four-cylinder engine innovation and various models with prices ranging from $750-$3,750 3. **Packard** (bottom left) - highlighting consistent single-type development and manufacturing excellence The **"Faultless Car"** text refers to the Rambler's marketing claim about rigorous testing. Cadillac's ad emphasizes engineering superiority, specifically their automatic governor and planetary transmission as competitive advantages. There is **no political cartoon or satire** on this page—it's a straightforward commercial advertisement section showcasing early automotive technology and pricing during the automobile industry's rapid expansion.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘Ratered us che Yew Terk Peet Ofice as Seecad Cre Mall Metter epreight, 1908, by Lars Prawn Comrart. HERE is a system of careful and consistent development, followed by rigid tests under most severe conditions, that is peculiar to the QgsWav factory. The result is that noth- ing is presented to the public in an untried or experimental state. Main Office and Factory, Henosha, Wis. U.S.A. Branches: Chicago, Milwaukee, Boston, Philadelphia, San Francisco. New York Agency, 134 West 38th St. Representatives in all leading cities, Thos. B. Jeffery @ Co. The constant development of a single type of car year after year has enabled the Packard Company to work out methods, machines and special appliances to make every detail of that car better than it has ever been made before and better than it could possibly be made under any other conditions. Packard Motor Car Co., Dept. G Member snaesation it, Mi Sew York Branch Entend tetcesbile Manetacterery Detroit, Mich. 1500 Broadway MODEL 1 30 h. p. Touring Car, $2,500, f. 0, b. Detroit (not including lamps) Four-Cylinder Perfection It is concentration of effort that has made the Cadillac what itis. For five years its makers—the master de- signers and motor builders of America--have focused their endeavors upon a single object—to produce a faultless motor car. A consummation of these efforts is found in the magnificent line of 1906 cars, notable among which are the four-cylinder types. These models embody every point of excellence thus far found in any of the high-priced cars, either of American or foreign make. When you remember the remark- able efficiency of the famous Cadillac single-cylinder engine, and consider this same principle embodied in quadruple form, you will gain a slight idea of the serviceableness of these Cc powerful four-cylinder Among models of the the many improve- ments is an automatic governor which limits the speed of the engine when the latter is disconnected, eliminating vibration and saving much fuel andenergy. Another is the mechan- ically operated oil feed (found on all Cadillac models) which supplies oil to the engine in accordance with its speed, keeping it always in a state of perfect lubri- cation. Transmission is of the exclusive Cadillac planetary type with specially cut and hardened gears. The bodies are of unusual elegance, and luxuriously appointed. Wheel base of Model H (30h. p.) roo inches; Model L (40 h. p.) 110 inches. Practically noiseless; comfortable and easy-riding as a Pullman coach. Let us send address of nearest dealer and our finely illustrated catalog R, which will tell you more about the 1906 Cadillacs. A car to suit any purse, any requirement. Model K, 10 hb. p. Runabout, $750. Model H, 30 h.p. Touring Car, $2,500 Model M, Light Touring Car, $950. Model L, 40 h.p. Touring Car, $3,750 All prices f. o. b. Detroit CADILLAC MOTOR CAR CO., Detroit, Mich. Member Asso. Licensed Auto, Mfrs. comicbooks.com