Life, 1906-02-22 · page 21 of 24
Life — February 22, 1906 — page 21: what you’re looking at
What you’re looking at
This page is primarily **advertising and book reviews**, not political satire. The dominant advertisement is for the **Oppenheimer Treatment for Alcoholism**—a dubious medical cure claiming to eliminate "alcoholic craving" in 12-48 hours with "earnings increased 312 per cent." This reflects early 20th-century snake-oil medicine and the contemporary temperance movement's anxieties about drinking. Secondary ads promote **Melachrino Egyptian Cigarettes** (with Egyptian script), **Hippodrome's Society Circus**, and **Briarcliff Manor lodge**—typical period luxury goods marketing. The left column lists recent book publications, mostly biographies and historical works of limited satirical interest. **Modern relevance**: The alcoholism "cure" advertisement is historically significant as an example of unregulated medical fraud common before FDA regulations—promising miraculous results without evidence, targeting businessmen with false productivity claims.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
DIRE: Books Received. MONG the recent biographical publications are | s translation of Albert Dielschowsky's Life of icin three handsome volumes (G. P. Putnam's Louis XIV. and La Grande Medemoiselte, a ion, by Mme. Arvéde Barine, of her history Youth of La Grande Mademoiselle (G. P. Put- Sons). a life of Andrew Marvel, written by ustine Birrell for the English Men of Letters (The Macmillan Company, T5c.), an interesting { reminiscent papers by Thomas Wentworth under the title of Part of a . Mifflin and Company, $2.50), ally another contribution to the social pictures South ng the Rebellion in the shape Giras Wright's memories of A Souther ‘or (Doubleday, Page and Company, & ion Crawford's gleanings from Venetian tia, two very interesting ilar in cont d treatment to his fig and » Italy and Sicily any, $5.00). The fourth volume Bigelow’s The German Struggle for Lib- peared (Harper and Brothers, $2.25), also jon in one volume of Ernest’ F. Hender- Short History of Germ ny, $1.50). Lilian Whiting’s 7 r gives a picture of the brilliant and ch of the Italian city during the forty years of residence, 187.4944 (Little, Brown and n, $2.50). The Homes of Tennyson, on, contains twenty reproductions tings by Helen Allingham (The Mae- $2.00), and another exquisitely il- of Austin Dobson’ sixteen reproductions in od, R. 1. (The 1 to Our Asiatic Neigh+ fe of the govern cons), while » France is an ic picture of the actual sp C. McClurg and Compan ature contains four e artificiality , by Gabrielle E. ner and daugh byhood to maturity (Harper and Brothers, Specimen Letters isa little collection of letters cl-known English men and women, edited by S. Cook and wide to style 1 Company. 6c r of America, McCracken, teen articles us phases of woman's act in this st and present (The Macmillan Company, jas a Schoolmaster is Ernest How: ork upon his favorit hero plishing Company, Chic: a prominent ver of the Bohemian Club rancisco, Connecticut in 1817 (\. M. Robertson, San nd My A bile is a bit with spaces for run_ records and other memoranda (Dodd, Mead and Company, $1 Do you know what these Egyptian characters CES Swe Cy ned Neither perhaps do you know what a cee Egyptian cigarette means. Melachrino Egyptian Cigarettes will help to educate you. They are as refreshing and sweet asa draught of water in the desert. _ Why roam aimlessly through the waste of poor cigarettes, when you may have Melachrinos in New York for the asking > Main factory in Cairo, Egypt. American branch house, M. MELACHRINO @ CO., New York City. ! 8 Wost 29th Street, Briarcliff Manor, New York POCANTICO LODGE Open throughout the Year Doubled in capacity, generously cunipped and conducted, convenient of access, and a center Of MARY open-air attractions, Gronor W. TUTTLE, Manager, BRIARCLIFF LODGE will open June | for a six-months’ season, ending December | D. B. PLOMER, Gen. Mgr, Motel and Kealty Intereate Rookings now making for either bous~. at Pocantico Lodae, Briarclitf Home Office, or New York Oltice, Windsor Arcade, Sth Avenue and 46th’St, where ES, Comstock is in daily: attendance, from 9,30 to 1.90. ory Ore ippodrome Mamegenes THOMPSON © DUNOY Most Extraordinary Production Ever Staged A SOCIETY CIRCUS win Court of the Golden Fountains and other unprecedented features in teeming succession, Sensational New Arenic Acts. MATINEE EVERY DAY AT2 EVENINGSAT8 OTHER BOOKS RECEIVED. Nipnaiet History By Wilbur D. Nesbit (Paul Elder and Con Francisco, 75c.). wsscr's Book, My ‘Anna Archibald and Georgina Jones, New (Fox, Duffield and Com: ford, a Play. Adapted by Marguerite Merring: n. (Fox, Duffield and Company.) x Book. Designed by Helen Hayes. (Har Brothers, $2.00.) Compositions. By Robert Schumann. Oliver Ditson Comp: , Boston, $1 ) ade. By C. E. (The J. B. Lip ott Compa 31.50.) a Newell Dwight | Macmillan Company. $1.50.) | Conscript. By Ezra S. Brudno. (Double. | . Page and Comp. $1.50.) Morgana, By André Castaigne. (The Century pany. $1.50.) | Staying Guest. By Carolyn Wells. (TI Century mpany. $1.50.) tful of Girls. By Anna Fuller. (G. P. Put. nam's Sons.) Three Dukes, By G. Ystridde. (G. P. Putnam's Sons.) Jimoy Brown Trying to Find Europe. By W. L. Alden. Harper ard Brothers. 0c.) ror ALCOHOLISM ESTABLISHED 15 YEARS ALCOHOLIC CRAVING ABSOLUTELY REMOVED IN FROM 12 TO 48 HOURS NO SUFFERING—NO INJECTIONS—NO DETENTION FROM BUSINESS: Endorsed by a Special Committee of the Legislature of dso by prominent » throughout the world. If you ‘“‘Must Have a Drink” TO DO BUSINESS You Possess THE ALCOHOLIC CRAVING Noman can longer take refuge in the hopeless statement, T. the OPPENHEIMER T TM The OPPENHEIMER TREATMENT gives a man back his interest in and enjoyment of wor “7 can't stop drinking. Any man can stop who will take pit restores his energy and application, increases his value to his employer, and therefore increases his earning capacity. The tabulation of salaries of wage earners of all classes after taking the OPPENHEIMER TREATMENT shows Earnings Increased 312 per cent. Any man who wants to recover his lost value to his family, to society and his employer, can do so if he will take the OPPENHEIMER TREATMENT. REPRESENTATIVE PHYSICIANS to each elty of the Uaited States admlalster the Oppenheimer Treatment. Write for the name and address of the poy 2 Ja your loeallty. OPPENHEIMER INSTITUTE In writing, please mention this publication, 159 West 34th Street, Now York City comicbooks.com