Life, 1906-02-15 · page 29 of 32
Life — February 15, 1906 — page 29: what you’re looking at
What you’re looking at
This page is **primarily advertising**, not satire or political commentary. It dates from the early 1900s (likely Prohibition era or pre-Prohibition, given the liquor ads). The advertisements target wealthy, urban audiences: Club Cocktails (pre-mixed drinks), Knox hats, Sanderson's Scotch whisky, Boss crackers, and the Morton Trust Company (a major New York financial institution with officers including Harry Payne Whitney, a prominent industrialist). The center cartoon depicts a man standing on what appears to be a pedestal, tipping his hat—likely an advertisement for Knox hats, using humor to suggest that well-dressed gentlemen wear Knox brand. The "California" ad promotes leisure travel via Rock Island railroad's "Golden State Limited," marketing resort tourism. The New York Telephone Company ad boasts reach to "over a quarter million" subscribers—promoting telephone adoption among the wealthy. These ads collectively reflect turn-of-the-century consumer culture targeting the affluent.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ANY wise club stewards find it more satisfactory to serve ' CLUB COCKTAILS instead of guesswork kind. No guesswork cocktail can pre- sent so perfect a result as CLUB COCKTAILS. The choicest of liquors, their exquisite propor- tions and the necessary ageing make CLUB brand the cocktail par excellence. Just strain through cracked ice. Seven kinds—Manhattan, Mar- tini, Vermouth, Whiskey, Holland Gin, Tom Gin and York. G. F. HEUBLEIN & BRO., Sole Proprietors Hartford New York London of a Million of the leading people in New York City HAVE, TELEPHONES. Are you able to reach them? HAVE YOU A TELEPHONE? New York Telephone Co. 15 Dey Street. hove car is equipted with an APPLE, TOMATICHATTERY CHARGER Wear a Patronize American industries. the creation par excellence of the nation | Agencies in all the MORTON TRUST COMPANY 38 Nassau STREET, NEW YORK Capital, - - $2,000,000 Surplus and Undivided Profits, $6,000,000 OFFICERS: Morton, President. James ¥. Ryaa, Pree HM. : rem. Paul D, Cravath, Counsel EXECUTIVE COMMITTEE : Levi P. Morton Punt D. Cravath Thomas P. Ryan G. G6. Charles H. Allen Tames N.darvie Edward J. Berwind Jacob H. Schiff Harry Payne Whitney “MOUNTAIN DEW” SANDERSON’S SCOTCH is a pot-still whisky. @ It is made in a pot still, a little at a time. @ It is distilled from the finest Highlar.d malt dried over aromatic peats. @ Then it is aged for at least 7 years. @ That's why it’s e/ways the same—always mellow —always pure. GA vacation spent in “Our taly,"among the orange groves and in the shadow of those quaint old hist will make you stronger for the experi G To all other pleasures is added the supreme one of a three days’ enioyable trip on the Rock Island's Golden State Limited GA veritable up-to-date hotel on wheels. Allthe luxuries of twentieth century travel. Runs via Southern Route—warm winter way. bath: daily pepers; stock market Geld glass and camo stools om observa on platform. OB. a for theee2-cent stamps. JOHN SEBASTIAN, Passenger Traffic Manager, CHICAGO. comicbooks.com