Life, 1906-01-04 · page 7 of 48
Life — January 4, 1906 — page 7: what you’re looking at
What you’re looking at
This page is primarily **automobile advertising** from an early 1900s issue of *Life* magazine, not political satire. The advertisements feature: 1. **Truffault-Hartford Shock-Absorber** — marketed as "an automobile necessity," emphasizing ride comfort and control 2. **Cadillac Motor Car Co.** — promoting their vehicles' reliability and design superiority 3. **The Marmon** — advertised as "a mechanical masterpiece," highlighting its suspension system that allows the entire car to twist without strain There is one **cartoon** (lower left) showing a mother and child, captioned "HERE, MINNIE, WHERE YOU GOING THIS TIME O' NIGHT? 'DOWN THE PIKE, I—I THINK.'" This appears to be a humorous domestic scene unrelated to the automotive content. The page essentially showcases competing automobile manufacturers targeting wealthy early-1900s consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE IMPROVED TRUFFAULT-HARTFORD SHOCK-ABSORBER If you are thinking of buying an automobile, there are a hundred reasons why you should get a Cadillac. Don’t decide upon a machine until you have thoroughly investigated ‘the remarkably fine and complete line offered for AN AUTOMOBILE NECESSITY. . 1906. From it you can select a car to suit any requirements, whether a FEC A ee ea See ae smart runabout at $750, a 50 horse-power touring car at $3,750 or one of pitching, no skidding, no lost power. the several intermediate types. aude brevents the brealing of: springs aavance itabeorbs the We want you—everybody—to compare, point for point, the many advan- wit doubles the life of tires because there is less slipping, and tageous features of the Cadillac. ‘Then you will appreciate why it is the skidding. sa-sifscing down and pre most easily operated, most economically maintained, most dependable of wens eee ea ghee Sean sores owing oe | motor cars, In beauty of design and finish it is unsurpassed. All the great speed contests of 1905 proved it to be an absolute | We can offer no greater argument of Cadillac superiority than the fact that MTs clea Mine Sulugble: however, io the man vibo wishes'to uke bts in four years the Cadillac Motor Car Company has grown from a small motoring comfortably. It is the only device that makes the automobile | beginning to the largest automobile manufacturing establishment in the world. possible for elderly people or invalids. Don’t fail to see the Cadillac at the New York and Chicago Automobile Write for booklet and testimonials Shaws Cars vader 1500 Ibs. $40. Over 1500 Ibs. $60. Prompt Deliveries. ; ; Riecowr egnbblt v4 cha Medians SqAifi Gerdes Actensst lle Mb vison 119 Einrstcd PULtStis Hieticaied booties © nud aditvess of nearest dialer sent pon vegvedt: cv. ndtARTFORD SUSPENSION COMPANY... \|CADILLAC MOTOR CAR CO., Detroit, Mich. Member Asso, Licensed Auto, Mfrs. THE MARMON Mechanical Masterpiece” Front Wheel and opposite Rear Wheel each raised over @ foot. Not a strain anywhere, TWIST THE CAR THIS WAY When you inspect the car you think of buying, have the wheels If the car doesn't meet the test as gracefully, without evidence of strain, how much worse will it fare on rough roads with the speed up? ‘The Marmon is the ondy car that not only ** coes everywhere,” but goes there with such freedom from jar, jolt or vibration that it possesses a very luxury of motion, It is the ox/y car that can be run at good speed over rough roads without ruinous strain and undue friction on all parts. Because it is the only car embodying the patented feat DOUBLE THREE POINT SUSPENSION s cast aluminum body on one frame, power plant on another frame, cack frame suspended on three Avotad points, Eliminates the binding, twisting strains inevitable in the rigid suspension of all other cars. Perfect aligoment and efficient power transmission under all conditions. Rigid shaft drive (without Cardan joints or any other flexible coupling Mother Mullet : WERE, MINNIE, WHEDE YOU GOING THIS TIME 0! NIGHT ? Model C, Four Passengers, $2,500; Model D, Five Passengers, $3,000. “DOWN THE PIKE, I—I THINK.” . The Marmon Air Cooled Motor has the The Marmon Motor Is distinctive and unique in the arrangement of Its four cylinders, 10. efficiency and abeolutedependabilty,and inthe perfection of iteatr cooling. ‘Carefully constructed, quiet, and stylish in appearance. Write for ooklet I. NORDYKE & MARMON CO. Bstab. 1851.) Indianapolis, Ind. comicbooks.com