Life, 1906-01-04 · page 47 of 48
Life — January 4, 1906 — page 47: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward automobile advertisement from Life magazine's early automotive era (likely early 1900s, based on the vehicle design and pricing). The page promotes Oldsmobile's two models displayed at the Madison Square Garden Automobile Show: the Palace Touring Car (Model S, $2,250) and the Two-Cycle ($1,250). The advertisement emphasizes American manufacturing superiority, claiming these vehicles outpace European competitors in style and performance. The photograph shows an open-air touring car typical of the era. Three detachable coupons at the bottom allow readers to request a catalog, calendar, or subscription to "Motor Talk" magazine. This reflects the early-20th-century fascination with automobiles as technological marvels and status symbols. The ad targets middle-to-upper-class readers by positioning American cars as equal to—or superior to—European imports, appealing to both pride and aspiration.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
At the Madison Square Garden Automobile Show the OLDSMOBILE will center public interest in the Palace Touring Car and The Two-Cycle. Both of these cars emphasize the wondertul development of automobile construction in America. In style they set a swift pace for European manufacturers, and in performance they leave nothing to be desired in the way of speed, reserve power, easy-riding qualities and general all-round completeness. THE PALACE ‘TOURING CAR, MODEL S§, four-cylinder, price $2250 ‘THE TWO-CYCLE, Mod oe ity tn Aate Bveyears, price $1250 Careful attention to the minutest detail is apparent in every line from the perfeéted motor to the adjustable lamp brackets. For further details use coupon below. OLDS MOTOR WORKS Lansing, Mich., U.S. A. wewete oF AsSoCATION LiCEMEED ALTONOMILE WARUTACTURERS cur couron mene cur cours mene cut couron meee CATALOG COUPON CALENDAR COUPON MOTOR TALK COUPON OLos MoTOR WoRKS OLDS MoTOR WORKS OLDS MOTOR WORKS Lansinc, Micn. Lansine, Mic. Lansinc, Micw. Model B Delivery Cars Art Calendar (free from advertising and suitable § & magazine devoted to autemobiling, sent to me for Model S.... Passenger Trat- nay Sever ae Design seorge Giths J iL Model Lc fic Cate Sor framing) for 19. Design by George Gibbs. L 1 year. Name a Name. = Name Address Seetie . Address Address PRESS OF THE J. W. PRATT CO., NEW comicbooks.com