Life, 1906-01-04 · page 37 of 48
Life — January 4, 1906 — page 37: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not editorial satire. The dominant feature is a large **FIAT Automobiles announcement** occupying the right half of the page. The announcement describes the establishment of "THE HOL-TAN CO." — a new company formed by Messrs. Hollander and Tangeman to distribute FIAT automobiles in America from their new fireproof building at 56th Street and Broadway in New York. The text emphasizes that this is merely a name change ("not of interests"), lists company officers, and notes increased 1906 deliveries planned, with cars available for inspection at their old quarters. The **left side contains prose fiction** — apparently a serialized story about New York society, featuring characters like Mrs. Bardwell, Mrs. Fen, Kitty, and a famous tenor named Carbonari. The narrative depicts upper-class social maneuvering and name-dropping typical of society columns. The page reflects early 1900s American consumer culture and social commentary through both commercial promotion and literary entertainment.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
vn in that close heart-to-heart intimacy engendered between society mns and those who swear by them as {rs. Fen.” And Kitty. been a-close student of these fascinating columns of intelligence since the Sunday newspaper train began the pious work of carry- in the illuminative higher thought down into the most remote corners of d, is fully alive to the importance of the new connec- he: native Cape Co ' ee the-next question ia.” said Mrs, Bardwell, as: she iurned a:radiantly: tromphant face to her husband, “whom to ask for next Sunday? We yest have some one that Mrs. Fen has heard about and will be to mee’ That's the art of society, yon know—forming a little circle of agree- people and bringing together those who would like to meet one an- Ihave it! Why not write a little note to Carbonari and ask him Why, I never saw him in my life except on the stage!" to visit rbonar! ut difference does that make? If people never asked anyone except the ones they know, society would stand stock still,” and Mrs. well stopped short as if appalled at the mere idea of the sudden halt of New York society in its triumphal march of progress and enlightens Y “Besides,” ¢ continued, “you know that Carbonari owes more te sou than he does to any man in this country. You simply made him, | should have no hesitation whatever in asking him. Anyway, he can do nothing worse than decline.” And, heedless of her husband's feeble . Kitty dispatched to the great tenor a cordial and flattering note ; small gathering—consisting chiefly of his 1 admirers—on Sunday afternoon at 5. iday afternoon found Kitty | ully gowned in unpaid-for white chiion cloth, listening smilingly to the chatter of her guests and watching the door with the wandering eye that is the badge of all the great tribe of the underbred. The room buzzed with conversation and the air was cy with the fragrance of flowers and the pungent odor of a fire flavored 1 nostrum called “driftene.” and designed to counterfeit the aromatic « n of burning driftwood. The rooms were well filled when Mrs. Wotherspoon arrived. dressed in the conspicuously bad taste for which all g him to be ene of a ve fashion writers are famous, and accompanied by Mrs. Fen, more simply richly clad suppose you've no end of clever literary people and artists here this id Mrs. Fen, looking about her through her lorgnette to sce iv any of the “talent” had begun to perform; and just then the door nd an expression of infinite relief came into Kitty's face as. she istcoat inclosing a pudgy fi and above it a © with oily black hair and moustache and mean, uflernoon,”” saw before her a white wa at and a reddere spicious eyes \h! she cried, clapping her hands together in ar Carbonari, he’s a perfect dear, You ntust meet him,” s delight; “there's And, hurrying for- 1 with the n old and valued friend, she clasped the famous ger by the hand and exclaimed : 3on jour, Monsieur Carbonari. Com- hient vous portez-vous? Je vais vous introduir Madame Fen Bertram, du Quatre Cent du New York, tres gentil dame. Mrs. Bertram, let me make you acquainted with Mr. Carbonari, of whom I'm quite sure you've heard.” Vor once the great tenor forgot his cold, the managerial interdictions I the rest of his stock in trade refusals and sang in a voice whose equal has not been heard in New York since Mario's day; and it was while still der the spell of that voice that Mrs, Fen said to her hostess as she was having: “I’m having a few friends in on Friday night. Do com nd tring Mr. Bardwell, too, if you're not afraid of finding it dull after all is brilliancy Phe next night Carbonari sang Tristram for the first time in New York. id Kitty, seated in her accustomed place beside her husband, wept and »plauded and seemed moved by the singer's art as she had never been moved before. As usual, she read her husband's review of the perform- ice, sheet by sheet, as he wrote it. and this time she deliberately softened one or two asperities and cut out altogether a paragraph that was sharply tical. For this was ong of the great singer's “off” nights, and every jusician in ihe house knew that his Tristram was a failure. That night as Billy Scarlett. who handled all the amusement copy, read tardwell's criticism, his quick eye noticed the penciled erasures— ntly the work of an alien hand—and he seemed to find in them food for serious thought. ir of me (Continued on next page.) Announcement Messrs. Hollander and Tangeman beg to announce that they have leased for ten years the modern fireproof building at the corner of 56th Street and Broadway, which will be the future American home of FIAT Automobiles The building is being especially equipped for them, and they expect to take possession in the early part of January. It is planned to incorporate a new Company to be known as THE HOL-TAN co. which will succeed to the Hollander and Tangeman business. This is merely a change ef name, not of interests. The President of the Company will be Mr. C. H. Tangeman; the Vice-Presi- dent and Treasurer, Mr. E. R. Hollander; and the Secretary, Mr. A. G. Hamilton. Last year it was impossible for Hollander and Tangeman to meet the demand for «FIAT’’ Automobiles in this country. Arrangements have been made whereby de- liveries during 1906 will be greatly increased, and it is the intention to have on hand at all times the various types of the famous «*FIAT’’ cars, ready for the road when purchased. Until removal, they invite inspection of «‘FIAT”’ cars at our old quarters. 3-5 West 45th Street, New York SOLE AMERICAN ACENTS Licensed Importers under Selden Patent AGENCIES HARRY FOSDICK CO., Boston, Mass. ROCHESTER AUTOMOBILE CO., Rochester, N. Y. DOMINION AUTOMOBILE CO., Toronto and Montreal, Canada H. ALLEN DALLEY, Philadelphia, Pa. “FIAT ™ cars will be exhibited only at Madison Square Garden Automobile Show comicbooks.com