Life, 1906-01-04 · page 34 of 48
Life — January 4, 1906 — page 34: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It contains two major product advertisements: 1. **Murad Cigarettes** (center-right): A large ad emphasizing that discriminating smokers prefer Murad cigarettes, which are available "at the club...at luncheon, at dinner, at billiards." The accompanying photograph shows well-dressed men at what appears to be the New York Athletic Club, positioned as aspirational consumers. 2. **John Jameson Three Star Whiskey** (bottom-right): An advertisement for Irish whiskey, emphasizing authenticity through the label guarantee. The left column contains **"Our Foolish Contemporaries,"** Life's humor section featuring short anecdotes mocking various social types—including a Philadelphia doctor, a New York dinner guest, and various gentlemen. These are generic social observations rather than references to specific public figures. The page reflects early 20th-century consumer culture, targeting affluent male readers through appeals to exclusivity and club life.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
: 7, OUR FooLts: BING Hy ‘ ONT EMPORAI who has never T the club—where a cigarette under- goes its most thorough test—you will find that the call, at luncheon, at din- ner, at billiards and on every occasion is for MURAD CIGARETTES The originality of their form and flavor attracts, their richness satisfies, and the exquisite mildness of their aroma makes them the especial preference of the most discriminating smokers. 10 for 15 Cents BY MAIL POSTPAID-If you can't cet Murad Cigarettes from your dealer, send 16¢. for ten; 76c. for fifty ;$1.50 for one hundred ALLAN RAMSAY, 111 Fifth Ave., N. Y. d rather | i . | we ine were you at, “it was tt his faure t his fault. He can't d Leader is ke a good wife—hard to icalous of di ivided affection.— vening Post rf ——— a i Bottled only under this label. Its i ] . igher 4S your protection 1 comichoo!