Life, 1905-12-07 · page 39 of 60
Life — December 7, 1905 — page 39: what you’re looking at
What you’re looking at
This is a **product advertisement**, not political satire. It promotes "No. 4711" glycerine soap manufactured by a German company (Ferd. Mülhens of Cologne). The ad uses a cherub or baby figure in an oval frame surrounded by decorative roses to convey gentleness and purity. The tagline "Mamma's Favorite" appeals to mothers concerned with tender skin care. The advertisement claims prestige by mentioning use "in the Court of H.I.M. the Emperor of Russia"—a common marketing strategy in the early 1900s, leveraging imperial endorsement for credibility. The ornate decorative border and classical imagery were typical of period advertising design. This represents straightforward product marketing rather than editorial commentary or satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
eZ MAMMA’S FAVORITE. The best glycerine Soap, “No. 4711." Its purity is absolute; its perfume unequalled. Used for years in the Court of H. I. M. the Emperor of Russia. Can be applied to the most tender and delicate skin Manufactured by FERD. MULHENS, Cologno o/R, Germany. Sole U. S. Agents, MULHENS @ KROPFF, 298 Broadway, Now York. Send 15 cents for full size sample cake. Cay comicbooks.com