Life, 1905-11-23 · page 22 of 22
Life — November 23, 1905 — page 22: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. It contains three main advertisements: 1. **James McCutcheon & Co.** sells luxury holiday handkerchiefs for men, women, and children, emphasizing pure linen quality and mail delivery. 2. **E. Boyd Smith's *Story of Noah's Ark* (for grown-ups)** — a humorous illustrated book treating the Biblical flood narrative comedically. The small cartoon shows a figure examining the ark's interior. The ad claims it's witty, wholesome humor appreciated even by *Washington Star* critics. 3. **The Smart Set Publishing Co.** announces a radical pricing shift: selling quality novels by "recognized authors" at **fifty cents instead of $1.50**—democratizing access to respectable fiction. Their first release is *The Czar's Spy* by William Le Queux, a spy thriller involving Russian political intrigue. The page reflects early-1900s consumer culture and the publishing industry's effort to expand readership through affordable pricing—a genuinely newsworthy business development for the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
November 23, 1905, Holiday Handkerchiefs AT “THE LINEN STORE” FOR MEN. WOMEN AND CHILDREN Our holiday assortment of these attractive goods is now complete. Among the different lines are Ladies’ Handkerchiefs Men's Handkerchiefs Plain Hemstitched soc, $1.00, Hand Em! 25¢, 4oc, Soc and $1,00 each tandkerchief , §.00, 10.00, 25.00 anc dkerchiefs $1.00 to $6.50 each French Hemstitched H. We deliver all Holiday Handkerchiefs in boxes bearing our Spinning Wheel Trade-Mark, which carries with it a guarantee that the goods are absolutely pure Linen. Orders by mail have our prompt attention. JAMES McCUTCHEON & CO. 14 W. 23d Street, New York THE HUMOROUS BOOK OF THE YEAR E. BOYD SMITH’S STORY OF NOAH’S ARK FOR GROWN-UPS story treated humorously and yet reve! iggestion may shock some, but a glance olume will soon relieve this feeling. ‘There ood, honest, wholesome humor in Mr. of Noah a ly, his boat and his b and the happy er re filled with qu dare, furthermore tionally well dr: ind isa ‘picture book’ indee one of a thousand.""—MWashin, ton Star. : Large oblong in box, price $200 net; post- paid $2.19. HOUGHTON, MIFFLIN AND CO., Boston and New York IMPORTANT A New Era In Publishing The Smart Set Publishing Co. announces that it has decided to make a RapicaL Cuance in the price of its new and forth- Instead of publish- ing them at $1.50 per volume, it will coming publications, enable the public to obtain them for LESS THAN ONE-THIRD OF $1.50 This does not mean that the high class of the fiction will be in any way lowered, nor does it imply that the quality of the book-making will depreciate. The stories will be by recognized authors of assured fame, and the books themselves will be printed on good paper, elegantly bound in cloth, and in every respect as good as the regular DOLLAR-AND-A-HALF novel. The only difference is in the pub- lished price, and that is now FIFTY CENTS. A Dollar-and-a-Half Novel for FIFTY CENTS THAT IS WHAT IS NOW OFFERED THE FIRST VOLUME—NOW READY—IS THE CZAR’S SPY By WILLIAM LE QUEUX *,° An exciting and deeply interesting tale of Russian political intrigue, with a charming love story woven through the narrative. The adven- tures of the hero lead him into the very heart of Russia’s the narrative change from Italy to England political methods. The scenes of and Scotland, and thence to Finland and St. Petersburg. A COPY WILL BE SENT POSTPAID ON RECEIPT OF FIFTY CENTS THE SMART SET PUBLISHING CO. 50c. postpaid 452 Fifth Ave., Now York PRESS OF THE J. W. PRATT CO., NEW YORK. comicbooks.com