Life, 1905-11-02 · page 48 of 48
Life — November 2, 1905 — page 48: what you’re looking at
What you’re looking at
This is a **cigar advertisement**, not political satire. The page promotes "A De Villar" cigars, claiming "No Better Cigars Can Be Made." The shield-shaped emblem displays the brand name and appears designed to convey prestige and quality. Below the shield, military ranks are listed—Generals, Colonels, Majors, Adjutants, Captains, and Lieutenants—likely suggesting the product appeals to a distinguished, high-status clientele or that military officers endorse the brand. The small text at bottom indicates the company is announcing receipt of 75,000 cigars that had been stored in their humidors for one year, now in "perfect condition." This is a straightforward commercial advertisement from the Waldorf-Astoria Hotel in Beaumont, using military association as a marketing strategy to suggest quality and exclusivity rather than making any satirical point.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
al f i pe BETTER CIGARS CAN BE MADE DE VILLAR Ti 1 ay TI ga! 4 @! 4! y! 1 7 Ty y iN WJ JIN ABFA, AS JAG 2S 2 EL POO OW yi} VILLAR 9) ' = a = = a ~ ~ = = = = a es od < aes ce Ci S <— es a = = (ee KS — a S = <a Ss = Reed < ad — ss = om Ss = Re) Ss = = S = om S GENERALS ADJUTANTS COLONELS ~ CAPTAINS _MAJORS LIEUTENANTS G3 € IG We NG Je RG ee LI | | ¥ Ay 6 Afi wht MOMIe TYING WY gave we Ni WEVYs DBE Di eee) Levayeveve ‘ning a shipment of seventy-five ind of these 's that have been held in our Humidors for AVALDORE, "ASTORIA. SECAR. COMPANY, ‘Wallet-Aneria Hotel: Bescon