Life, 1905-10-26 · page 4 of 26
Life — October 26, 1905 — page 4: what you’re looking at
What you’re looking at
# Analysis This page consists primarily of **period advertisements** rather than satirical content. The top left features a humorous reader response about Williams' Shaving Soap, where a woman answers "Yes, if she loved him"—suggesting wives purchase grooming products only out of affection, a mild joke about marital dynamics. The remaining three advertisements promote luxury goods: Booth's Dry Gin (London, established 1750), J. & F. Martell Cognac (founded 1715), and a book titled "Now You Behave!" about etiquette by James Montgomery Flagg. The book ad includes a cartoon of a poorly-behaved child, humorously illustrating the need for manners instruction. Overall, this reflects early 20th-century advertising targeting affluent readers.