Life, 1905-10-19 · page 28 of 30
Life — October 19, 1905 — page 28: what you’re looking at
What you’re looking at
This page is primarily **advertising** from the early 20th century, with one notable satirical piece: **"Automobile Maxims"** by Richard B. Glaenzer. ## The Satire "Automobile Maxims" parodies Biblical language ("by their tools ye shall know them," "let repentance be thine") to mock the dangers and moral hazards of early automobiles. The piece humorously warns drivers against excessive speed, reckless behavior, and endangering others—presenting car culture as a modern moral failing. Lines like "An auto at speed is a fiend indeed" and warnings about brake failure suggest automobiles were still novel, dangerous innovations that society hadn't fully adapted to. The satirical tone suggests Life magazine was critiquing the recklessness of wealthy car owners and the social disruption caused by this new technology. ## The Advertisements The page features upscale product ads typical of the era: Club Cocktails, Bishop's California Preserves, ABC Wardrobe Trunks, Knox Hats, and formal livery services—targeting affluent readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
We are always glad to reply fully to eny inquiry as to correct livery usage. THE preliminary zest toa viva: Making every sort of manservant’s cious dinner is supplie Y liveries for years past has given us an ee ea No made unusual fund of information on this satisfactory. The flavor, taste, and “ather technical subject. strength o} ‘CLUB COCKTAILS Tisstreted prise list on appltentions CALIFORNIA’S FINEST are’ unequalle oice liquors, “ 25 | delicately blended and aged toa ROGERS, PEET & CO., | TRIBUTE to the DINING mellow body, make CLUB brand 258—842—1260 Broadway, TABLES of the WCRLD peculiarly fit for home dinners. (3 Stores) Yaees Vests ore the ely Just strain through cracked ice | NEW YORK, oi eeaind baie G and serve. CLUB is the cocktail also, contain no substitutes for the knowing ones. F. M. ATWOOD, for pure fruit or sugar Seven kinds — Manhattan, Martini, etc. CHICAGO. Bishop and Company, California G. F. HEUBLEIN & BRO., Sole Proprietors Hartford New York London Aatomobile Maxims. In the morning slow thy speed, and in the A fool and his tonnea ny RreHAND i <CHAENZ evening withhold th and. , It is well to know thi None are so fined as those who don't flee. know thy chauffeur bet Y their toots ye shall know them, An auto at speed is a fiend indeed. T Keep thy | lit and so avoid litiga- Let repentance be thine. if thou be among tions them who have mistaken “gaol” for “go See that thy brake break not, lest thou be More discreet is an angel husband than an broken, injured plaintiff; and lo, a widow's heart may Tho’ thine auto show the strength of two- be swayed by resilient tires. score horse, keep one more i stalls To-day thou ridest in thine integrity; to- “ an A trained hand is best w train at hand. — morrow may discover thee a man of parts. Take care of the pennies, the garage will take In thy speed, mock not the gentle cow—the here law ends, speed really begins. care of the dollars COWGReHeE HAGAN Haste fakes “chased” Pity not thine horse, which can boast both Wiser thar own generation is he who Autos with glass windows should not break — sire and dam; thine auto hath no damn but knows his bones. thine to comfort it—Outi ny a nip on an auto trip. Give not thine auto a name; thy neighbe will name it for thee A fair eXchange is no ge. Why raise thine eyes to the weather- when thou hast a nose for the passing aut Ny, unpacking | || Patronize American industries, Wear a drawers: your hats €0 the hat’ compartment, you have, slides keep them free from wrinkles. Wardrobe Trunk is the one perfect trunk for both men and women. Every art y accessible. No trays to lift—drawers for ever lasts a lifetime. Price $35.00 and Upwards. | Write sor our wiustrated book, "Tits to Travelers, z Abel 2! Bac Company, | | BE TORK. | | sou the creation par excellence of the nation. | i Agencies in all the principal cities in the world. comicbooks.com