Life, 1905-10-12 · page 4 of 26
Life — October 12, 1905 — page 4: what you’re looking at
What you’re looking at
This page contains **advertisements, not satire or editorial cartoons**. It features four product promotions from the early 20th century: 1. **Gordon's Dry Gin** — advertised as "procurable everywhere" and popular with connoisseurs 2. **Booth's Dry Gin** — claimed as "the Best Dry Gin in the world," founded 1750 3. **Hydrozone** — a medical product claiming to heal skin diseases using "Nascent Oxygen" (similar to ozone), with a coupon for a free trial bottle 4. **J. & F. Martell Cognac and Brandies** — fine spirits founded 1715 The page reflects early-1900s marketing: alcohol promotion without modern health warnings, and medicinal claims for products (Hydrozone) that would now be considered fraudulent. This was typical Life magazine content from its satirical-newspaper era.