Life, 1905-10-05 · page 32 of 44
Life — October 5, 1905 — page 32: what you’re looking at
What you’re looking at
This page consists primarily of **advertisements rather than editorial cartoons**. The top ad shows two men in business attire examining Shaw brand half-hose (socks), illustrating the concept of "An Honest Dealer." The advertisement emphasizes product quality and integrity—that genuine Shaw hosiery maintains consistent standards over 28 years, with a distinctive trademark guarantee. It appeals to consumer confidence by contrasting honest dealing against cheaper substitutes. The lower portion contains two separate ads: one for a Life Publishing Company photograph titled "TIME" (depicting figures, priced at $1.50), and a prominent travel advertisement promoting California rail service via Union Pacific and Southern Pacific railroads at set prices from Chicago ($33) and St. Louis ($30), valid September-October 1905. The page reflects early 20th-century advertising strategies emphasizing brand loyalty, product reliability, and leisure travel—with no political satire present.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
An Honest Dealer never substitutes an inferior article for the sake of greater profit. The dealer who does is not honest. When you ask your dealer for oY half-hose, make up your mind before you ask him that you are demanding an article that has been carried up to the highest standard for twenty-eight years, and that something else will not do. During this time the trade-mark "atu" has appeared on the toe of our famous half-hose as a guarantee of goodness. While the profits on Se@e% products are in some cases smaller than on inferior hosiery, You pay no more for the genuine article, and certainly benefit by wearing hosiery of Known quality. aint; colors are fast and harmless. We manufacture our own yarns, and warrant a uniformity of grade and the best of quality. If you ever find our goods otherwise than represenied, send them back to us and we'll cheerfully make them good. Style 19sW. is a style of unusual merit. The uppers are made of carefully selected cottons, dyed in our famdus Snowblack, which will neither crock, stain or fade. The soles are of natural Egyptian cotton undyed; of medium light weight, in sizes from 9 to 113 inclusive. Our attractive Catalog is profusely illustrated in colors, shows styles, weights, and prices of our men’s half-hose, and_also children’s Price 6 25 Gents : Fem COTTON pairs per pair for $1.50 If you cannot pro r Jer, do not accept a Dut send Ii promptiy deliver the san and misses’ ribbed cotton stockings. Send a postal for the U.S. up ceipt of pri it to-day. It’s free. SHAW STOCKING COMPANY - 170 Shaw St., Lowell, Mass. CALIFORN\® FROM Chicago $33.00 St. Louis $30.00 EVERY DAY From September 15 to October 31, 1905 via Union Pacific and srs Southern Pacific LIFE PUBLISHING COMPANY Through Tourist Sieepers every day, 17 West 31st Street New York E.L. LOMAX, C. P.& T. A. OMAHA, NEB. Inquire of comicbooks.com