Life, 1905-10-05 · page 30 of 44
Life — October 5, 1905 — page 30: what you’re looking at
What you’re looking at
This page combines humor columns with period alcohol advertisements. The left side features brief satirical anecdotes—typical of Life magazine's "Our Foolish Contemporaries" section—poking fun at everyday absurdities: a French proofreader's literal misreading of "blaze face" (a horse marking), fashion-obsessed mothers, and a doctor's expensive bill. The right side contains two full-page liquor ads: **Trimble Whiskey** (showing toasting hands with the phrase "My heart is as full as my glass") and **Underberg Bitters** (a German digestive liqueur claiming 6 million bottles imported). The crucial context: this appears pre-Prohibition (the ads' unapologetic prominence suggests early 20th century). The ads market alcohol as both social bonding and health tonic—Underberg explicitly claims superiority "as a cocktail and better for you," reflecting era-specific medical claims about bitters as digestive aids. The juxtaposition of humor and alcohol advertising reflects America's pre-1920 drinking culture.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“= -< OUR FOOLISH, 3 GC THE FRENCH PROOFREADER. “The animal had a blaze face,” read the notice. the ignorance of men!" exclaimed the French Whence it resulted that the next morn owner was advertising for a lost cow with a face—New Orleans Times-Democrat FEELS GENEROUS. well, it a rful liver can’t hel —Houston Post HOTEL VENDOME, BOSTON. The ideal hotel of America for permanent and transient | guests, Cyste gely): They say the fashic mother of t snizes her baby only by looking at the nur Fasnionaste Motirer (unmoved) How extraor dinarily clev when one changes nur: always tell ours by the baby carriage. Maw wife found it out He: Do you kne Sue: Ob, yes: t Tur Sovtm ror Hoserraurty: The Manor, Asheville, North Carolina, is the bestina South, Sood/et, Wistiixe to tes 2 chap walked across the capital (that which was really) t ‘ul pupil): Why was Jose Because he had a coat of many colors t what difference would that here's just one way to such an accomplish- For man, woman or child, an who was read. has invented a d the other, “somebody else ought to invent a box party that would do the same thing occasionally.""—Philadelphia Press THE PENALTY OF SUCCESS. Patient: Isn't that a pretty big bill? Doerr Well, living costs more than it used to, you know.—Sun. cheerful giver.” | udo drink, drink Tri Mbie» “My heart is as full as my glass, when I drink to you, old friend.” re) whiskey Green Label. SOLT PROPRIETORS WHITE, HENTZ & CO. Phila. and New Vork ESTABLISHED! Underberg BOONEKAMP Bitters ENJOYABLE AS A COCKTAIL AND BETTER FOR YOU 6,000,000 Bottled only by M1, Underberg Albrecht, Rhelnberg, Germany, since 1846. LUYTIES BROTHERS, NEW YORK, Gen'l Agts. comicbooks.com