Life, 1905-09-28 · page 23 of 24
Life — September 28, 1905 — page 23: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It contains four commercial advertisements from a circa-1908 Life magazine: 1. **Smith Gray & Co.** sells liveries (servant uniforms) and riding clothes—targeting wealthy households needing staff outfits. 2. **James McCutcheon & Co.** advertises fall flannels in various qualities and prices for women's garments (waists, kimonos, wrappers). 3. **Life Publishing Company** promotes a photogravure print titled "For He's a Jolly Good Fellow" by F.W. Read. 4. **Life Publishing Company** also advertises a satirical book: *"IF; a Guide to Bad Manners"* by James Montgomery Flagg, with a cartoon showing figures in chaotic travel. The humor is straightforward—the ad jokes that giving this book to a departing friend will make them forget you in four minutes, playing on the notion of intentionally bad etiquette. The page reflects early 20th-century consumer culture targeting middle- and upper-class readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIVERIES- $45 (WHIPCORDS) LIVERIES are the pastry of the clothing busi- ness—either good or bad—and demand a special chef. Our Livery designer is foremost of his profession, hence the superb lines and style of our clothing for servants, both inside and out, has its inception in the shears. Riding Breeches, Servants’ Club and Hotel Uniforms Smith Gray & Co. BROADWAY AND THIRTY-FIRST ST., NEW YORK BROADWAY AND BEDFORD AVE. , " FULTON ST. AND FLATBUSH AVE. f BROOKLYN Regustered Trade Mark Fall Flannels At McCutcheon’s A very large assortment is displayed both in white and in fancy colors, suitable for Waists, Dressing Sacques, Kimonas, Wrappers, ete The designs in the colored goods are very beautiful this season, and include a very large number of Tartan combinations and novel color effects. SCOTCH FLANNELS, 2s¢., 60c., 750. and gsc. per yard, PANCY FLANNELS, 75¢., 85¢., $1.00, $1.25 per yard. SILK WARP FLANNELS, $1.10 and $1.25. PRINTED BATISTE FLANNELS, $1.35. WHITE SILK WARP FLANNELS, gsc., $1.10 and $1.25, PLAIN COLORED FRENCH FLANNELS, 6oc. per yard. Of late years a very decided improvement has been made in the manufacture of Flannels, and some of the new lines can now be laundered with practically no fear of shrinkage. Mail orders for any of these will have our prompt attention James McCutcheon & Co. 14 West 23d Street, Now York avert, s908, er Lire Pua. Co, “POR HE'S A JOLLY GooD FELLOW” After FLW. Read Photogravure in Sepia, 20 by 13 in $1.00 LIFE PUBLISHING COMPANY 17 West 31st Street New York Just the Sort of Book to give to a friend going on a journey. It will make any friend forget you in four minutes. “IF; a Guide to Bad Manners,” by James Montgomery Flagg. 75 CENTS LIFE PUBLISHING COMPANY AT West Tromry-rinst Stacey NEW YORK comicbooks.com