Life, 1905-09-21 · page 26 of 26
Life — September 21, 1905 — page 26: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not political satire. It promotes Horlick's Malted Milk, a commercial food drink. The page uses the concept of "Seven Ages" (likely referencing Shakespeare's "seven ages of man") to market the product across different life stages. Seven oval photographs arranged around a central logo show various people—infants, children, adults, and elderly individuals—in domestic scenes consuming or being offered the beverage. The text claims Horlick's is "nutritious and digestible," benefits young and old alike, aids digestion better than tea or coffee, requires no cooking, and promotes sleep. It emphasizes the product's purity and convenience. The company operated from Racine, Wisconsin, with offices in London and Montreal, indicating international reach. The advertisement's use of life-stage imagery was typical early-20th-century marketing strategy, appealing to family health consciousness and the period's faith in commercial nutritional products.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
September 21, 1995 we for the Seven Ages is a delicious food-drink, very nutritious and ne a, digestible. It upbuilds the young, refreshes and sustains the aged and invalids. More healthful than tea, coffce, or cocoa, as it assists 5 r s and invigorates. Pure, rich milk, with the extract of choice malted grains, reduced to powder form, soluble in water. s no cooking, or addition of milk. ¢ ssful, hot, upon retiring, brings refreshing sleep. In Lunch Tablet fo ulso, with chocolate, Samples free upon reque Ask for ‘*HORLICK’S" ; others are imita- tions. a ew ay Bo FE Horlick’s Food Company, Racine, Wis., U.S. A. London Montreal England Canada —— SS eel a ©