Life, 1905-09-21 · page 22 of 26
Life — September 21, 1905 — page 22: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. The small cartoon at top left depicts two silhouetted figures—a man and woman—at what appears to be a bar or social setting, illustrating the accompanying text about cocktail mixing. The joke is straightforward: poor bartenders who guess at cocktail proportions make inferior drinks, so consumers should specify "Club Cocktails," which are scientifically formulated. The rest of the page advertises liquor brands (champagne, cognac, whiskey), tobacco (Surbrugg's Arcadia mixture), and Adirondack resort hotels—typical early 20th-century luxury goods marketing. The central feature promotes a free art print offer from Ainslee's Magazine, encouraging subscription with a fifty-cent incentive. There is no political satire or hidden meaning—this is straightforward commercial promotion typical of Life magazine's revenue model during this period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A Beautiful Art Study Free ] Owing to the great enthusiasm of art connoisseurs over the August cover of AINSLEE’S MAGAZINE, which has been conceded to be one | of the most attractive drawings of the season, we have made up a THE best guesser often makes limited number of copies of this the poorest cocktail — because art study on fine plate paper, in the proper mixing of the various colors, with no printing whatever liquors always has him guessing. | oa the picture, and mounted same ai CLUB c OCKTAILS, the on heavy paneled mat board, ready No one Who smokes original bottled cocktail, are made for framing or passe-partouting, and | 4, after a scientific formula: the will send the picture to any address URBRUGS choicest of old liquors are blended AR i in perfect proportions. CLUB CADIA COCKTAILS is the only brand MIXTURE could ever attempt to describe its delights.”’ subjected to ageing before being bottled. Specify CLUB if you want the original and best. F Why? Seven kinds—Manhattan, Mar- The Tobaccos are all aged; thoroughly tini, Vermouth, Whiskey, Holland seasoned, Age improves flavor; adds mildness; pre- vents biting. In the blending, seven countries, from Latakia to America, are called upon. Made since 1876, Surbrug’s “Arcadia” is in a class by itself —not hing so rich in flavor — so exhila- rating in quality. A mild stimulant. | The Delight, leasure when it dawns | | on you will be lasting. | AT YOUR DEALER'S. | , THE SURBRUG CO., New York City Gin, Tom Gin and York. G. F. HEUBLEIN & BRO., Sole Proprietors Hartford New York London BH. “MUMM& GOS. Extra Dry of the new vint ceded to be decade. Natura ily on receipt of only Fifty Cents for a three months’ subscription to AINSLEE’S MAGAzINnE. The reg- ular price of the three copies of the magazine is 45 cents—the | extra nickel merely pays the cost of mailing the picture. All who appreciate a work of art should | send at once for this study by Florence England Nosworthy, as it is a picture that pleases every eye and is an adornment to any room. The size of picture, includ- ing mat, is 93{x12%4 inches. AINSLEE MAGAZINE CO. Seventh Avenue New York City The Adirondacks’ Most Favored Resort Hotel Ampersand and COTTAGES rriving is cc produced now in Dr Selected Brut ‘The finest brut champagne in the d cuves of vin dapted for brut wines, ne of exceeding Purit. J. CALVET | & CO. BORDEAUX, CLARETS AND BURGUNDIES. older ef @ very tance anid carefully se on Lower Saranac Lake A most delightful lake and mountain resort, Opened June 24th P. J. VALCKENBERCG Worms O. Rh., Cermany. Estab, 1786. RHINE AND MOSELLE WINES. Perfect Golf Li Tennis and Da perior Music. Post, tel Sole Proprietor of the Liebfraumiich, Cloisters and other renowned vineyards, OTARD, DUPUY & CO. | telephone, offices in Briarcliff Manor, New York | COGNAC, — __SRANOIES, | ROBERTSON, ||| BRIARCLIFF x. Open atone SANDERSON & CO. LODGE... =ow pen “MOUNTAIN DEW" “LIQUEUR SPECIAL’ a G. S, MOULTON, Manager, Most FAMOUS OF REAL SCOTCH WH! Driarclit Home OMice, Brinrclift f Manor, or WINDSOR AKCADE, appointment. DAVID B, PLUMER, General Manager, Briarclil Manor, N.Y. Ampersand, N.Y. At all leading Wine N.Y. Office, 289 Fourth Avenue, \\ Groce, Hotta, comicbooks.com