Life, 1905-09-14 · page 24 of 24
Life — September 14, 1905 — page 24: what you’re looking at
What you’re looking at
This is a straightforward **product advertisement**, not satire or political commentary. Schlitz beer uses the headline "A Million" to claim massive annual sales and global distribution ("Our agencies dot the whole earth"). The ad's central pitch emphasizes **purity** as the reason for success, arguing consumers increasingly demand it. The closing rhetorical question challenges readers to compare Schlitz favorably against "poor beer," particularly regarding "after-effects"—implying inferior beers cause worse hangovers or health consequences. The decorative border and prominent branding reflect early-1900s advertising design. "The Beer That Made Milwaukee Famous" was Schlitz's actual slogan, reflecting Milwaukee's dominance in American beer production during this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘LIFE: Million barrels—and more—of Schlitz beer are sold annually. Our agencies dot the whole earth. The reason is purity. More and more people every year are demand- ing it. Won’t you see how much better it is than poor beer—how . different the | after-effects ? | The Beer | That Made Milwaukee Famous, comicbooks.com