Life, 1905-09-14 · page 22 of 24
Life — September 14, 1905 — page 22: what you’re looking at
What you’re looking at
This page contains no cartoons—it's primarily **advertisements** from a 1910s-era *Life* magazine. The main content is a full-page ad from **Eastman Kodak Company** defending their film's superiority through claims of "20 Years of Film Experience." The ad addresses a real market problem: dealers were substituting cheaper, inferior films from competitor manufacturers and offering them as Kodak products, relying on the "bigger discount to the dealer." Kodak's pitch emphasizes vertical integration—they manufactured their own raw materials (cotton, silver, acids) to ensure quality, unlike less experienced competitors. The sidebar advertisements for home furnishings (tapestries, curtains), perfume, and bitters represent typical luxury goods marketing of the era. The language targets affluent homeowners concerned with respectability and quality. **The satire point**: Kodak positions experience and quality against mere price-cutting, essentially warning consumers that bargain films weren't bargains—a theme still relevant in quality-versus-cost debates today.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Make Your Home Attractive WRITE TODAY FOR OUR NEW STYLE BOOK T NOW READY You should lo: Jed free on request. It contains twenty-four s showing Artloom Tapestry Curtains, Couch Covers and Table Covers in their actu. You will find the tapestry article you need in color adapted for rooms of suited for any home, wh pretentious. Artloom Curtains from $3.00 to $20.00 a pair Artloom Couch Covers from $3.00 to $7.50 Artloom Table Covers from $1.50 to $5.00 Artloom Tape: man wh greater than her purs They are woven through and’ through of the high- est grade materials, The cleverest book on home decorations ever printed. Apore ood at exclusive publ PHILADELPHIA TAPESTRY MI PHILADELPHIA, PA, Widely imitated but never equalled THE GENUINE MURRAY & LANMAN’S FLORIDA WATER The Perfume of Perfumes. freshing, Delightful. Without exception the best Toilet Water Ask your drossist for MURRAY & LANMAN'S: and sce that you get It. Our 20 Years of Film EXPERIENCE If there is any one line of business in which experience is more important than in any other, that line is the manufacture of highly sensitive photographic goods. And of all photographic processes, film making is the most difficult. It has taken us more than twenty years to learn what we know about making film. And in that twenty years we have also learned how to make the perfect raw materials which are absolutely essential to the manufacture of film—materials which cannot be obtained in the market with a certainty that they will be what they should be. We nitrate our own cotton for the film base; we nitrate our own silver for the emulsion, We go further, we even make the acid with which the cotton and silver are nitrated. Wherever it is possible to improve the completed product by manufacturing the raw material, we erect a factory and make that raw material. Five years ago we felt that we were approaching film per- fection, but no concern, even if it could make film as good as that was, could compete in quality with the Kodak N. C. Film of to-day. But experience is not the only advantage that our chemists and film makers enjoy. They have access to the formulae of the chemists who make the best dry plates in the world. The Kodak films of to-day have in them the combined knowledge of the most expert film makers and the most expert plate makers. The wise amateur will be sure that he gets the film with experience behind it. There are dealers, fortunately not many, who try to substitute inferior films from inexperienced makers, the only advantageous feature which these films possess being the ‘‘ bigger discount to the dealer"’. Amateurs, especially those who leave their Kodaks with the dealer to be loaded, should make sure that substitution is not practised against them. The film you use is even more important than the camera you use. Be sure it’s Kodak film with which you load your Kodak. Remember If it isn’t Eastman, it isn’t Kodak Film. Look for ‘* Eastman” on the box. Look for “ Kodak” on the spool end. EASTMAN KODAK CoO. Rochester, N. Y. The Kodak City, Make the best cocktail. A delightfut aror oral wine, spit and soda beverngrs. A tablespodniulin anounce cetened, Presta “ ‘ BITTERS