Life, 1905-08-03 · page 42 of 44
Life — August 3, 1905 — page 42: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It contains four commercial advertisements from early 20th-century America: 1. **Viyella Flannel** – promotes shrink-resistant fabric for men's clothing 2. **Onyx Hosiery** – advertises socks/stockings as vacation wear 3. **Smith Gray & Co. Liveries** – sells uniforms and formal wear for servants and hotel staff, emphasizing quality tailoring 4. An illustration labeled "Advice to Summer Tourists Abroad" shows a man with luggage, likely promoting travel-appropriate clothing The only visual humor appears in the tourist illustration, which seems a mild joke about travelers needing proper attire. The liveries advertisement's language about clothing being "the pastry of the clothing business" is playful but promotional rather than satirical. This is a typical Life magazine page from an era when the publication featured substantial advertising alongside its editorial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“VIYELLA’ REG‘ FLANNEL Can be obtained at lead- ing retail stores, and men’s furnishers. DOES NOT SHRINK ) LIVERIES $95 _ (WHIPCORDS) | LIVERIES are the pastry of the clothing busi- ness—either good or bad—and demand a special chef. Our Livery designer is foremost of | his profession, hence the superb lines and style of our clothing for servants, both inside and out, has "ONYX" HOSIERY. A graceful acquisition for any occasion, this brand will aid you to enjoy your vacation. It is easy to remem- ber the name—" ONYX "—and hard to forget after once wearing the hose. Look for the "ONYX " stamp on every pair, notable for Quality, Endurance and Style. Procurable from the Atlantic to the Pacific, and from the Great Lakes to the Gulf of Mexico, or write to Wholesale Distrit LORD & TAYLOR (eres Pigintors its inception in the shears. | Riding Breeches, Servants’ Club and Hotel Uniforms Smith Gray & Co. BROADWAY AND THIRTY-FIRST ST., NEW YORK | BROADWAY AND BEDFORD AVE. a FULTON ST. AND FLATBUSH AVE. | BROOKLYN comicbooks.com