Life, 1905-07-20 · page 28 of 28
Life — July 20, 1905 — page 28: what you’re looking at
What you’re looking at
This is **not a cartoon or satire** — it's a straightforward product advertisement from *Life* magazine (July 20, 1905). The page advertises "Shredded Whole Wheat Biscuit" and "Triscuit" crackers made by The Natural Food Company in Niagara Falls, New York. The illustration shows a well-dressed Edwardian woman demonstrating the product's versatility in "chafing dish cookery" — a popular entertaining method of the era involving small heating devices at the table. The advertisement emphasizes that Shredded Whole Wheat products are nutritious ("all the nutriment of the wheat"), adaptable to various dishes (clams, oysters, chicken, mushrooms, etc.), and suitable for refined entertaining. The text promotes the product's digestibility and practicality for "dainty dishes," appealing to early 1900s middle-class domestic aspirations. This reflects the period's interest in health foods and convenient home cooking methods.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Juty 20, 1905. SHREDDED WHOLE WHEAT BISCUIT FOR DAINTY DISHES Biscuit or ‘Tri chafing dish cookery" is fascinating and satisfying—fascinating because of s the dishes are so good to eat. b while its filamented form peculiarly adapts it to with clam: si “ n nilk, and vegetables. ities of cha! K annot t be i s d Wheat, wi hich is made from the whole wheat, drawn into fine po hreds, pre: ing a triment of the wheat in the TRISCUIT is the whole wheat cracker to be used in place of bread for toast or sandwiches. Send for th ¥ J cook book free. THE NATURAL FOOD COMPANY, Niagara Falls, N. Y. comicbooks.com