Life, 1905-07-13 · page 22 of 26
Life — July 13, 1905 — page 22: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It contains several vintage ads from approximately the World War I era: **The Trimble Whiskey ad** (top right) uses patriotic messaging—a toast "to our Country" with verses about fighting for America and the flag—to sell liquor. This reflects how alcohol was marketed using nationalist sentiment during wartime. **The other advertisements** promote Mennen's talcum powder, Underberg Bitters (a digestive liqueur), and a hotel, using period marketing claims about health and comfort. **The left column text** consists of humorous vignettes labeled "Our Foolish Contemporaries"—satirizing everyday social situations and pretensions, which was Life magazine's signature format. The page reflects early 20th-century advertising practices: making dubious health claims for products (bitters promised constant health), nationalist appeals to sell consumer goods, and the magazine's blend of satire and commerce. For modern readers, it's notable how openly alcohol was advertised with health benefits, now illegal.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
We The guests. User Maspy “He s “QuR FOOLISH. < ONTEMPORARIE Our Country! “To her we drink, for her we pray, Our voices silent never ; For her we'll fight—let come what may, The Stars and Stripes forever.” MOTEL VENDOME, BOSTO! ideal hotel of Ame SOLER PROPRIETORS WHITE, HENTZ & CO. ESTABLISHED Phila. and New Vork You doubtless remember i BORATED “VANITY ” TALCUM that clever creation of C. ALLAN Gttnerr, showing JONEYMOON * even more attr: with is entirely agree: 3 CIRCULAR ON APPLICATION LIFE PUBLISHING CO. 17 West Thirty-first Street, New York. Ite Why “THE JOYS PERFECT HEALTH Makes life a delight. A bracing breeze does not equal a ++ nip’’ o} Underberg Boonckamp Bitters, The Best Bitter Liqueur. Braces the nerves and appetite. Constant use means constant health. No sideboard, locker or valise complete without it. Enjoyable as a cocktail and better for you. 6,000,000 bottles imported to U. S. At all Hotels, Clubs and Restaurants, or by the bottle at’ Wine Merchants and Grocers BOTTLED ONLY BY H. Underberg Albrecht, Rheinberg, Germany, since IS46 LUYTIES BROTHERS, New York,General Agents comicbooks.com