Life, 1905-07-06 · page 42 of 44
Life — July 6, 1905 — page 42: what you’re looking at
What you’re looking at
This page consists entirely of **advertisements**, not satire or editorial content. The left side advertises **Shawknit brand men's half-hose** (socks) from Shaw Stocking Co. in Lowell, Massachusetts. The pitch emphasizes durability and color-fastness over 28 years, warns against counterfeits, and encourages ordering from their catalog. The top right contains a **single-panel cartoon** (unattributed) depicting two women in a swimming scene. The caption references a "golden-haired pippin" (attractive young woman) offering swimming instruction, with crude dialogue about cowardice. The joke appears to concern social embarrassment or reluctance around swimming/bathing—likely a genteel satire on Victorian propriety around public swimming. The bottom right advertises **Viyella brand flannel garments**—women's and men's clothing including pajamas, shirts, and athletic wear. The key selling point: the fabric "does not shrink." All three items—socks, the cartoon, and flannel—reflect early 20th-century consumer goods and social attitudes, with no apparent connection between them beyond shared page placement.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“LIFE* KEEPIN TOUCH WITH THELATEST STHIES | o oY MEN’S HALF-HOSE BY sending to-day for our beautiful Free Catalogue showing many of our new and iuerneccan oubsummenst attractive styles—reproduced in actual colors. WF A. GOLDEN-MAIRED PIPPIN SAYS, “FLEAS TE We want you to know more about our famous eerie ee ae ee ees Dee wave, half-hose—made in over 100 styles—from YOU'RE A rUDD'N-NEADED CHUMP IF You DECLINE Cotton, Lisle, Linen, Wool, Merino, and Worsteds. For wear and durability of color Srawhrnd products have for 28 years been | 66 59 the standard, and as such are frequently imitated. V i Y [FE LL [ A Sold hy aco Honest Dealers FLANNEL Everywhere Women’s Men’s If your dealer does not carry the attractive Shirt Waists Pyjamas styles shown in our booklet—let him order . a them for you! If he does not carry them at Pyjamas Shirts all and offers you a substitute—send your order to us direct with his (the dealer’s) name. All our goods bear this mark Aawihnd- Golf and Golf and onthe toe. Beware of substitutes and frauds. | . Loe . —— ; | Tennis Suits Tennis Suits By sending us your name to-day we will } keep you posted on new styles we are con- | “VIYELLA” CAN RE OBTAINED AT THE LEAD- stantly adding. ING RETAIL, AND MEN'S FURNISHING STORES Shaw Stocking Co. 170 Shaw St., Lowell, a. D 0 ES N 0 T SH Rl N K @ Dressing Gowns _ Vests comicbooks.com