Life, 1905-07-06 · page 36 of 44
Life — July 6, 1905 — page 36: what you’re looking at
What you’re looking at
This is primarily a **advertisements page**, not a political cartoon. The main content features several product ads from the early 1900s. The dominant advertisement uses patriotic imagery—a "Declaration of Independence" framing—to market **Garrett's Virginia Dare wine** as an American product, positioning domestic wine as preferable to imported foreign wines. This reflects **turn-of-the-century American protectionism and nationalism**, appealing to consumers to support homegrown goods. The other ads promote **Pabst Blue Ribbon beer**, **Goerz camera lenses**, **Canadian Pacific Railway** travel packages, and **G.H. Mumm champagne**. The Mumm ad boasts of record 1904 importation volumes, ironically appearing alongside the nationalist wine advertisement. The page represents typical **Life magazine advertising practice**—mixing product promotions with editorial content. There is no satirical editorial cartoon visible; the "satire" operates subtly through the patriotic wine ad's rhetoric, which seems tongue-in-cheek about American independence applied to commercial products.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A New Declaration of Independence That's what the Garretf Wine Label stands for, Ut frees countries for its wines. found that here America from dependence upon foreign The American people have home is own the finest wine grape in the world —the Scu ait ie This grape, under the cafeful processes in vogue B for a century at the Garret Winery, produces un- rivalled wines, such as tl moderately sweet whit even the choicest Ty rare Virginia Dare, a Vintage, unapproached by ays of Hungary. The Garrett labél is also a guarantee of quality and purity Ht frees you from] all dangers of wine adulteration, It makes us responsitfe. UM frees you from{ th will furnish an adequat ¢ bondage of tea and coffee. Mt food supply for starved nerves. We can without reserfation recommend the adoption of Garrett’s Wines as staple food for the home table, Read an interesting discussio! The Art of SerX GARRETT & CO. (Pj wt, St. Losia, Ma. Pabst Blue Ribbon The Beer of Quality With sixty years of absolute nh of this subject in our booklet— ng Wine" —Sent Free iis iD Garretts Wises, whether you bey from ws or your dealer, Write today 511 Berkley Ave., Norfolk, Va. 3 Franciscn. Cat Only Those Who Want the Best TROUT FISHING, BASS FISHING and CANOE TRIPS In America Should wnte for the handsome booklet, “Fishing and Shooting.” CANADIAN PACIFIC RAILWAY. ROBERT KERR, Pass. Traf. Mgr. MONTREAL. | The GREATEST quantity ever imported 99 per cent. of a Camera’s Value is in the Lens Iv YOU TAVE A CAMERA that ¢oem’t take fine pictures you haven't the right leas, alia the lens. The be-ter the lena the ftner the pletaren Perfect pictures can only be taken with GOERZ LENSES because they are the Lest made, Made in moany styles for many SYNTOUE Lens (price. for rma! kodaks and h Pop urposes and cameras, 113 and upwards) ts id cameras, A periect dc I for our Lens Tool —t will tell you all about Lenves and Lens valuicn P. Goerz Optical Works New Vork | 52%, Calon Square, Chleage! Heyworth lvildiog Renu Loxpox. Panis. St. PETERABURO O not drop your subscription to LIFE. during the Summer. Have it sent to any address in this country or Canada for three months for $1.25, or abroad for $1.51. Address changed as often as desired if notice reaches us two weeks in advance. /, Unparalleled Achievement! IMPORTATIONS IN 1904 OF G.H.MUMM & CO. $ CHAMPAGNE 131,330 CASES by any brand in the history of the Champagne trade. Regarding Champagne Importations in 1904, Bonfort's Wine and Spirit Circular of Jan. 10, 1905, says: “Messrs, Fredk. de Bary & Co. brought over last | year to this side of the water a greater number of cases of Champagne than has ever hitherto been known, and these importations speak in the strongest terms of the great lar esteem in which G. H. MUM) COS Champagne is held on this continent, comicbooks.com