Life, 1905-07-06 · page 2 of 44
Life — July 6, 1905 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not editorial content or satire. It contains three automobile advertisements from the early 1900s: 1. **Cadillac** (top left): Emphasizes reliability and low cost of maintenance compared to other cars. 2. **Autocar** (top right): Highlights its "finger-reach control" system where steering and throttle levers are clustered at the steering post for driver convenience. 3. **American Mercedes** (bottom): The main advertisement, emphasizing that the American version is an exact copy of the German Mercedes, with vital parts imported. It notes that buying American saves import duty. There is **no political satire or cartoon** on this page—it's a straightforward collection of early automobile marketing materials aimed at wealthy consumers. The decorative wheat sheaves around the Mercedes name are purely ornamental branding.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
steep grades, or under other severe conditions of travel, the Cadillac not only reaches its own destination without annoyance, but'is a "friend in need ® to others. ‘Whatever the test, there is power enough and to spare. Simplicity and accuracy of construction reduce the liability to damage or derangement of Finger-Reach Control In this car all controlling levers are assembled at the steering Wheel, gear shift, clutch, throttle and spark control are all within finger-reach, so that the operator need never take either hand away from the stcering post. This arrangement, together with the respon- siveness of the Autocar running mechanism, makes this car easier and simpler than a horse to drive. The greatest value ever offered in a light four-passenger car is tye Vt, AU TOC AR « s110 Horizontal two-cylinder opposed motor—no noticeable vibration. Twelve actual horsepower. ‘Three speeds forward and a reverse. Ball bearing, shaft drive. Front and rear construction has ball bearings throughout. Gasoline tank holds 10 gallons—sufficient on good roads for 200 miles. Engine and transmission case are accessible from above without disturbing body. Catalogue describing Type VIII, Type X Runabout, and Type XI Four Cylinder Car, with dealer's name, sent free. Member Association Licensed THE AUTOCAR COMPANY Automobile Manufacturers. Ardmore, Pa. NOI > lit (¢¢ mechanism so low as to make the Cadillac almost trouble-proof. The money- J saving in consequence of this, combined with remarkably low cost of fuel and lubrication, make the Cadillac the most economically maintained of all motor cars. Ask any Cadillac owner. His expense book is our best advertisement. Model F—Side-Entrance Touring Car, $950. Model B—Touring Car, detachable tonneau, $900. Model E—Light, Powerful Runabout, $750. Model D—4-Cylinder, 30h. p. Touring Car, $2,800, All pelees fe, b, Detroit, Write for free catalog R, and address of the nearest dealer. CADILLAC AUTOMOBILE Co., Detroit, Mich. Member Association Licensed Automobile Mannfacturers, ¥ The mechanical construction of the American Mercedes is as perfect in its ¥ working as nature itself, even to the smallest fe detail. Our ownership of all the patents, designs and shop-drawings of our parent company, The | Daimler-Motoren-Gesellschaft of Germany, for the United States and Canada, enables us to make an exact copy of the German Mercedes. All vital parts are imported. PARIS PRICE, $7,500. NEW YORK PRICE, $7,500. Buying the American Mercedes saves you the duty. Write for our booklet showing detailed description of car. DAIMLER MEG. CO., 953 Steinway Avenue, Long Island City, N.Y. 2 New York City Garage, 10 WEST 60th STREET. comicbooks.com