Life, 1905-06-01 · page 5 of 52
Life — June 1, 1905 — page 5: what you’re looking at
What you’re looking at
This page is **primarily advertising** for consumer products (Autocar Runabout automobiles, Colt Revolvers, and Mullins Stamped Steel Boats), with one cartoon. The cartoon at top-left shows a man in a hat being violently struck or knocked down, with the caption: "SHOCKING. / IF YOU'D BE THOUGHT A GENTLEMAN, / WHEN RIDING ON THE STREET, / PUT UP YOUR HAND BEFORE YOUR EYES / AND KEEP IT BIT ON THE WAY." The joke appears to satirize public comportment—specifically, that gentlemen should shield their eyes when encountering something shocking on city streets (possibly implied to be women in revealing dress or other unseemly sights). The ironic humor lies in the violent "shocking" action depicted contradicting the genteel advice given.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
' | Aphocas “Ryndbou $300 The Autocar Runabout has a motor of 10 mechanical horse- power which is about equivalent to 15 animal horse-power The horses, however, cou'd furnish this power for only 8 hours i i S aday. As the Autocar Runatout can be run for 24 hours a day, it he tN S will be seen that if both power and endurance are considered this \ : . . ———>>} car is equal to 45 horses This tremendous power, coupled to a car weighing only 1200 Ibs. gives the Autocar Runabout great speed and hill-climbing ability and is one of the things that make it the most remarkable small car built, The motor in the Autocar Runabout is of the two cylinder horizontal opposed type. It is located in front under the hood. where it is instantly accessible. The transmission case may be reached by lifting the floor in front of the seat This car has three forward speeds and reverse, and shaft drive Catalogue descriptive of Type X, $900, Type VIII Tonneau Car, $1400, and Type XI Four Cylinder, Side Entrance Tonneau 1F YOU'D BE THOUGHT A GENTLEMAN, Car, $2000, with dealer's name, sent free upon request WHEN PASSING WINDOWS GAY, T UP YOUR MAND BEFORE YOUR RVRS THE AUTOCAR COMPANY, Ardmore, Pa. AND KEEP RIGHT ON YOUR WAY, Member Association Licensed Antomobile Manufacturers ° | AAG ye | The Power of this Runabout SHOCKING. Thes ee! Re at Be alld *) 122 fa UNIVERSALLY POPULAR COLT'S PATENT PIRLARMS MPO. CO., Marttord, Ct. w Venton Ofhce, 15 4 Pail Mali, Londen, & comicbooks. com : Paabed