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Life, 1905-06-01 · page 2 of 52

Life — June 1, 1905 — page 2: what you’re looking at

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Life — June 1, 1905 — page 2: Life, 1905-06-01

What you’re looking at

This page contains **automobile advertisements only**—no political cartoons or satirical content. Four early 1900s car manufacturers advertise their vehicles: Cadillac emphasizes "Power Economy" and reliability; Rumblers touts their Surrey Type with 16-18 horsepower; Oldsmobile markets a "Trolley Car that Needs no Track" for family comfort and public utility; and Columbia offers gasoline-powered cars in various models. The advertisements reflect the nascent automotive industry's competitive efforts to establish credibility and market dominance. Common sales pitches include power, economy, comfort, and dependability—concerns that remain relevant today. Prices range from $750 to $5,500, reflecting the vehicles' status as luxury items.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

VOLUME XLV. Sirk Al un Bi one hort sore a oto coos Gees NUMBER 1179, Corrmont, 1904, 8F LITE PusLBmNG CoMPany, 16 to 18 horse power, $1 Other models _$750,$ 850, $ 2000 and 3000. Full information on request Model ¥ Touring Car, $950, f.0. b. Detrolt. Power Economy. Cadillac construction is so simple—so closely does it approach absolute perfec- tion—that practically all energy the motor develops is used asan actual propeliing force. Ths principle of economizing power —and hence minimizing the cost of muintenance—'s the chief feature of Cadillac superiority. t is significant that the comparison of it: appearance, speed hill climbing ability and endurance is not with machines of equal price, but with those costing two and three times . €Better to appreciate its superior ity,ask yourself how mary times you have seen coupled with unfailing or even heard of Ramblers being towed home, teliability, kas placed the "Car that ow many trmes you have seen or Aeardof Climbs® in the front rank cf motor vehicles. Of them being hassedon country roads; and there all automobiles it comes nearest to being actually trouble proof. are more of them sold than any other make You would be interested in our beautiful catalog—still more interested ia seeing and trying ‘@ Cadillac at the nearest dealer. Waite for booklet R, and the dealer's address. Pain Oice and Factory, Ke nosha Wiscon fi Model E- Light, stylish, powerful Runabout, divided seat, $750. New York Agency, 134 West Thirty eighth Strect. Model D—Four-Cylinder, 30h. p. Touring Car, $2,800 Representatives in othexr“leading cities CADILLAC AUTOMOBILE co., Detroit, Mich. THOMAS B. JEFFERY & COMPANY Memser A. b. GASOLENE CARS 18H. P. and 35.40 H. P. Are completely illustrated and described in the handsomest auto- mobile catalogue ever printed. Sent free to any address on request. A Trolley Car that Needs no Track—the i. ight Touring Car Li 40 H. P, Touring Car, Standard, 108-inch wheel base OLDSMOBILE 40 H. P. Touring Cary l1z-inch wheel base ad sccrnits 35-40 H. P. Royal Victoria . * “ : has demonstrated by dependable service its possibilities asa car 38-40 H. P. Double Victoria for family comfort’ as well as public utility. What is more 35-40 H. P. Landaulet . * a * healthful and enjoyable than to be out from the hot, over- 35-40 H. P. Limousine 5. crowded “ trolle in the fresh, exhilarating open, with speed 112-inch wheel base Touring Car Bodies are interchangeable with Limousine and power at your instant touch, and with nothing to watch Bodies. Touring Car Body, separate, $750 ; Limousine Body, separate, $1,500. but the road? Life has new meaning to you, and the Special Catalogues of Columbia Electric Carriages and Columbsa Elecite Oldsmobile a new place in your affections. Delwery Wagons and Trucks on application. You find in our line the car you want, at the right price and with the quality you 5 i ewctae: az WARES TSAON' ELECTRIC VEHICLE COMPANY, Ly e '. . p. (2 cyl.) Sty Touring Renaboute 7h ~ $939 Delivery Cat Ib. p. (2cytJ°$2,000 Hartford, Conn. Ten Rassenase Weosestie, $2,200 134 West 39th St, 1413 Michigan Ave. 74 Stanhope St. All prices f. 0. b Factory, Our handsome new catalogue “ J° free on request. NEW YORK. ‘CHICAGO. BOSTON. OLDS MOTOR WORKS, Detroit, U. S. A. Member Association Licensed Automobile Manufacturers, Member A. L. A. Me =