Life, 1905-05-18 · page 31 of 32
Life — May 18, 1905 — page 31: what you’re looking at
What you’re looking at
This is a **fashion advertisement**, not a political cartoon. It promotes Sorosis brand shoes for the entire family across multiple store locations. The page argues that a stylish woman's elegance depends heavily on her footwear. Sorosis shoes are presented as "factors of style"—intelligently designed, comfortable, and exclusive because the manufacturer makes its own lasts (shoe molds) and patterns. The ad emphasizes that despite their quality and durability, they're "not expensive." The illustration shows an elegant women's shoe in black leather with decorative detailing. Below, various figures (men, boys, girls, and infants) demonstrate that Sorosis makes shoes for the entire family—all described as "thoroughly satisfactory" in style, comfort, and durability. The page is primarily commercial messaging, reflecting early 20th-century advertising conventions in *Life* magazine.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
This clogart Peaup is wonderfully dr. Made in various er} bous to match it is Mode, thal is to say the altractive action that distinguishes a_slylish woman, elepends very much on the Kind of shoes he wears} | Ut is truly said that Sovosis Shoes: ave faelor’s, of’ stv for, being most intelligently fashioned and excellently well made, their cle§ance is unquestionable and their comfért puts theweurer at ease. Allso it is a_ fact that they are exclasive and this is because H the Sovosis Shoo manufacturers make @ll their own lasts and pullerns. SS Sovesie Shoes or_Men, for Boys; for Girls and or Infants are thoroughly salisfaclory because stylish and comfortable and— considering their | greal durabilily — they are wok expensive. Sorosis Stores and Departments: i; 6 West Fourth St. rk: James McCreery & Co., 23rdSt.—Cincit yn: Cor. Fulton & Hoyt Sts. Detro ewcomb- Endicott Co, 19 Lexington St. W. San Francisco: 216 Post St., & so Third St. Washington: 1213 F Buffalo: H. A. Meldrum Co. oth St. ‘Temple Place & 176 Boylston St, Philadelphia: 1314 Chestnat St. Hartford : 94s Main St, Ww St Pittsburg: Penn Ave. & sth St. & arg 6th St. Providence? The Shepard Co, ces, Vandervoort & Barney D. G. C inneapolis: 700 Nicollet Ave. House, Regent Street,W. ; 19 Westbourne Grove, W.: 83 Bri 26 1 St. Louis: $ London Shops: Regent Hi rompton Road, S. W.; all large citiesin Europe and America. | comicbooks.com