Life — May 4, 1905 — page 6: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Goodrich Tires- Integral Construction One Vulcanization. The whole tire built complete with the full amount of rubber on the tread. No patches. No cemented treads. The most powerful construction known to tire builders. Write for descriptive circular. The B. F. Goodrich Co., pept.18 £, Akron, O. time for wine drinking is at meal time. Wine is just as important a food as roast beef and_ potatoes. The place for drinking is at kone. When some pure, light vinta : Virginia Dare Wine has a recognized place on every American's home table, merica will be a healthier, happier, more temperate natior It means the banishment of nerve-racking tea and coffe jeans less eating of unwh: e fats and starche 1 decrease in consumption of alcoholic liquors ; drinking countries of the earth are the most san added pleasure and zest to every midday ing meal sinia Dare pe flavor unmatcl y the rarest Hungarian Tokay. If your dealer Cannot supply you, send direct to us. Let us mail you an interesting booklet, “The Art of Serving Wines" —Sent Free i your money if you are not satis our dealer, Write to-day. », Norfolk, Va. Peccavi!—Continued. the newspapers by their own hired men. Other papers may continue to print idiotic puffs of worthless per formances, Other papers may continue to call exch successive cheap company, in the language of the press agent, the greatest aggregation of stars that ever dazzled the Pacific Coast, Other papers may conceal the fact that no principal player, man or woman, that comes to San Francisco brings the support that helped to mate the play a success on Broadway, But the Bud/etin has cut loose from the traditional subserviency to the inter- rs, This paper told the truth abo Tivoli, told itin big headlines, beca a matter of supreme importance to the commun’ because a manager who maintains such a theatre in de- fiance of law and decency is a public enemy who deserves to be pilloried and whipped, The Buile therefore, will continue to advertise the peril from fire in the Tivoli and, in due course, will exploit the perils from fire in the other theatres, for the Tivoli does not standalone, And the Budletin will print a just and truthful estimate of all theatrical performances t come to this city. In order that patrons of the theatre | may know in advance the character of companies billed here the Bud/efin will publish reports of the perform- ances given in Los Angeles, Seattle and Salt Lake City, and will compare the personnel of companies on the road, bound hither, with that of the companies which produced the same playsin New York. These advance notices and comparisons will be useful to persons who meditate purchasing tickets for the performances here For many years Lire has been hoping to see statements like this in the daily press. For many years Lire has held a lonely position in its treatment of the theatres. What follows in the ARulletin's editorial gives hope that Lirk’s loneliness is about to be dissipated, for amoment’s thought will show that the Bud/e- din's proposed stand is the only one for an honest and self-respecting newspaper. One concluding paragraph of explanation to the theatrical managers and to the public. The Builetin does not intend to go about revengefully seeking to |harm the theatres, Nor is the Aulletin making a “fight inst the playhouses. The Bulletin will | review the performances asa matter of interest to the public, but will pay for seats and will tell the trath to the people. A good performance will be praised. A bad performance will be pronounced bad without leniency and without undue severity. The public shall have the truth, And this policy shall not be for this week or the next only, but for all time, The old relation ot courtesy between the newspapers and the theatres isat ar end forever in so faras the Bulletin isconcerned. If the theatres please they may advertise again in the Bulletin, but they will come in, if at all, on the Bud/etin's terms and with a distinct understanding that the Budlecin | will accept no free seats, permit none of its employees to go into a theatre without paying his way, give ne unmerited puffs and show no favor in its criticism. These are strange days that we have fallen upon. There seems to be a general awakening of the public conscience. Things which a little while ago and for along time seemed almost |right certainly are being measured by a new |and better standard. Long-established habits which were not quite honest, but which had come to be considered so because they were habits, are being looked at in a different way. The old finesse, the old way of thinking things right simply because they were expedient and because they were practiced by successful men and institutions, are getting some rude shocks just now. Lire congratulates the San Francisco Bulle- tn on coming back to the original and Ameri- can idea that it isa good thing for a newspaper |to be honest with its readers. Simply as policy | honesty is the best policy in the newspaper as ‘in the individual, no matter how the trimming course may seem to succeed temporarily. Again Lire congratulates the Bulletin and its readers, comicbooks.com